Advertising & marketing of food & beverages to children

There is clear and robust evidence that children's exposure to unhealthy food advertising influences their food choices, influences their diets, and can contribute to poor diets, overweight and obesity. Despite Australian children's high rates of overweight and obesity, there are few controls on advertising practices targeting advertisements for unhealthy foods and beverages to children in Australia and much is left up to self-regulation by the food and beverage industry.

The Obesity Policy Coalition advocates for improved regulatory controls to reduce children's exposure to this type of harmful advertising, and to bring Australia into line with the World Health Organization's Set of Recommendations on the Marketing of Foods and Non-Alcoholic Beverages to Children 2010 and the recommendations of the National Preventative Health Taskforce 2009.

We advocate through making formal submissions in response to inquiries by state and federal government bodies, and through reports and complaints to regulatory agencies, such as the Australian Communication and Media Authority and to the Advertising Standards Bureau.

Policy briefs



Australian Competition and Consumer Commission

Australian Communications and Media Authority

Advertising Standards Bureau