Australians are becoming increasingly concerned about children’s unhealthy diets, high rates of overweight and obesity and the marketing of unhealthy food to children. The nation’s system for protecting children from unhealthy food marketing is mostly a voluntary, self-regulatory system, operated by the food and advertising industries. In 2012, the Obesity Policy Coalition released a report titled Exposing the Charade. This report explored the problems of unhealthy food marketing to children and highlighted the key failures of the self-regulatory system to protect children from this type of marketing. In particular, it highlighted major loopholes in the self-regulatory codes, explored the narrow application of these codes and concluded that government led regulation is urgently needed.
This new report from the OPC, End the Charade! demonstrates that the system is continuing to fail and that the few protections that do exist are being slowly weakened, and with no accountability or input from stakeholders.