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More than half of supermarket products marketed at kids are unhealthy, new research from the Obesity Policy Coalition (OPC) has revealed.
A Fanta television advertisement and mobile phone app have been pulled after the Advertising Standards Board found they broke the rules by directly marketing an unhealthy drink to children.
The Obesity Policy Coalition has taken aim at the food industry for its failure to protect children from exposure to junk food marketing, despite introducing self-regulated codes in 2009 that promised to do just that.
A complaint made by the Obesity Policy Coalition about a Kellogg's TV commercial directed to children has been upheld by the Advertising Standards Board this week and the ad has been removed from viewing.
For the second time in two weeks Kellogg's has been forced to withdraw two TV advertisements after a complaint from the Obesity Policy Coalition (OPC) was upheld by the Advertising Standards Board (ASB).