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Coca-Cola myth busting campaign [ 100% ]

4 December 2008

The OPC, the Parents Jury and the Australian Dental Association complained to the Australian Competition and Consumer Commission (ACCC) that claims in Coca-Cola's 'myth busting' campaign - that it is a myth that Coca-Cola 'makes you fat', 'rots your teeth' and is 'packed with caffeine' – were false and misleading, and breached the Trade Practices Act. The complaint presented evidence that sugary soft drinks, including Coke, are associated with increased energy intake, weight gain, and risk of medical problems, and that black cola drinks, such as Coke, contribute to tooth decay.

A paper on the effects of black cola drinks on dental health was submitted with the complaint. See paper here

Snickers, Mars Bar, Twix and Coca-Cola TV ads shown during The Simpsons [ 73% ]

6 October 2010

The OPC complained that ads for Snickers (American football and Betty White), Mars Bars (sports ball give-away), Coca-Cola (men watching foorball) and Twix (Commonwealth Games) breached the RCMI because they were broadcast during the Simpsons (among the top 10 highest rating shows for children) and because the products do not represent healthy dietary choices.

See Snickers complaint here

See Mars Bar complaint here

See Coca-Cola complaint here

See Twix complaint here

Health groups throw down the challenge to Coca Cola [ 49% ]

11 September 2013

Peak health and community organisations have written to senior leaders in Coca-Cola's Australian and New Zealand operations calling for the company to stop weight-washing the issue of obesity with expensive advertising, and instead take practical steps to address the core drivers of weight gain.

Opinion piece in Daily Telegraph: Junk food and sport don't mix [ 20% ]

20 June 2014

Daily Telegraph opinion piece by Jane Martin

Fanta loses fizz: Ad and app pulled for directly marketing to kids [ 5% ]

15 July 2015

A Fanta television advertisement and mobile phone app have been pulled after the Advertising Standards Board found they broke the rules by directly marketing an unhealthy drink to children.

Back to school warning: ‘healthy’ kids’ fruit drinks contain more sugar than soft drinks [ 5% ]

13 April 2015

Many popular children’s fruit drinks which promote themselves as healthy options have been found to contain up to 7 teaspoons of sugar - even more sugar than for the same amount of Coke.