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McDonald's Happy Meal TV ads [ 100% ]

6 November 2009

The OPC complained that McDonald’s ‘Box of Fun’ and ‘Cartoon Network’ TV ads for Happy Meals breached the QSRI because they were directed to children, and advertised products that did not meet the QSRI nutrition criteria (the particular products contained in the Happy Meals could not be identified from the ad, and therefore could not be said to meet the QSRI nutrition criteria). The OPC also complained that the ‘Cartoon Network’ ad also breached the premium clause of the QSRI because it advertised free toys with Happy Meals.

McDonald's slammed for offering cash rebates to schools when students buy fast food [ 99% ]

17 February 2015

Health groups have today condemned McDonald's for seeking to promote its unhealthy products to children in schools, kindergartens and early childhood centres.

No team spirit: McDonald's breaks promise again by giving fast food vouchers to children [ 99% ]

11 November 2014

For the second time in just a few months McDonald's has been found to be in breach of its commitment to refrain from marketing products to children that are not healthy choices after another complaint was upheld by the Advertising Standards Board.

McDonald's vouchers distributed at University of Sunshine Coast Basketball Club (under 10s and under 8s) [ 79% ]

9 October 2014

The OPC complained that distribution of these vouchers breached the Quick Service Restaurant Initiative (QSRI) because the vouchers were advertising communications, directed primarily to children and distributed at a sporting event.

The vouchers were printed on certificates handed out to recipients of "McDonalds Team Spirit Awards" at the University of Sunshine Coast Basketball Club in Queensland (USCBC).  The recipients have been participants in the Under 10 and Under 8 competitions. The vouchers were for "a free cheeseburger meal or seared snack wrap, apple bag and small orange juice."  The photo on the voucher depicted a cheeseburger, soft drink (Coke) and French fries.

McDonald's Minions TV, radio & website [ 76% ]

30 July 2015


The OPC complained that the TV ad, radio ad and website breached the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children as they were directed primary to children and promoted a product that did not represent a healthier choice.

McDonald's vouchers distributed at SPC Ardmona Kids Town Adventure Playground [ 47% ]

28 July 2014

The OPC complained that distribution of these vouchers breached the Quick Service Restaurant Initiative (QSRI) by advertising and marketing products to children which do not represent healthier dietary choices, and do not promote healthy diets or lifestyles.

The vouchers were for a free serving of French fries (small) with any menu purchase at specified McDonalds in the Shepparton area. They were handed out upon a child's admission to the SPC Ardmona KidsTown Adventure Playground just outside of Shepparton. The vouchers featured pictures of Ronald McDonald and fries, was called "Play money" and also promoted the playground. 

Latest opinion poll shows thumbs down for junk food sponsorship of kids sport [ 39% ]

13 December 2013

Almost seven out of 10 Australian adults believe the sponsorship of children's sporting activities by fast food chains such as McDonald's and KFC should be restricted, if not stopped entirely.

Mac off - Get junk food out of junior sports [ 38% ]

11 May 2012

A coalition of leading health agencies, the Obesity Policy Coalition is calling on the Victorian Government to kick junk food brand promotion out of children's sports in light of the latest incursion by McDonald's into junior football yesterday - the Mac Pack.

Happy Meal website [ 24% ]

18 March 2011

The OPC complained that the McDonald's Happy Meal website,, breached the Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children (QSRII) because the website is directed to children and Happy Meals do not meet the QSRII nutrition criteria.

Opinion piece in Daily Telegraph: Junk food and sport don't mix [ 21% ]

20 June 2014

Daily Telegraph opinion piece by Jane Martin