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A complaint made by the Obesity Policy Coalition about a Kellogg's TV commercial directed to children has been upheld by the Advertising Standards Board this week and the ad has been removed from viewing.
For the second time in two weeks Kellogg's has been forced to withdraw two TV advertisements after a complaint from the Obesity Policy Coalition (OPC) was upheld by the Advertising Standards Board (ASB).
A Fanta television advertisement and mobile phone app have been pulled after the Advertising Standards Board found they broke the rules by directly marketing an unhealthy drink to children.
Walt Disney has announced it will institute a junk food advertising ban on programs for children across its networks.
Despite Australian children's high rates of overweight and obesity, there are few controls on advertising practices targeting advertisements for unhealthy foods and beverages to children in Australia and much is left up to self-regulation by the food and beverage industry.
The OPC has released one of the most comprehensive investigations into Australia's self-regulatory system for food marketing ever undertaken, Exposing the Charade.