13 April 2018
When I discovered the so-called 'iron man' cereal (you know the one) I was buying for my teenage son was one third sugar, I felt pretty gutted. Wasn't this supposed to create and fuel fit young men, like the athlete on the pack? That healthy, buff iron man, plus the lists of nutrition claims – like protein, calcium, 'carbs' – plastered all over the box were clearly doing their job: convincing me this was a healthy choice. They got me hook, line and sugar.