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Endorsements by well-known sports personalities and selective nutrition claims on food packaging influence parents to buy unhealthy food for their children, according to Cancer Council Victoriaâ€™s new study.
The Obesity Policy Coalition (OPC) is warning that proposed changes to food regulations could allow popular sports drinks with nearly as much sugar as soft drink to carry health claims, which could mislead the public into thinking they were healthier choices than water.
Claims such as 'Good source of calcium and protein' and sports star endorsements on food packaging do influence children's choices.
A landmark study involving more than 100 nutrition and policy experts from 53 organisations across the country has identified critical action areas for Australian governments to tackle the rise of obesity through unhealthy diets - now one of the leading causes of preventable death and disability in Australia.
Food companies who make misleading health claims on children's products have been put on notice today by the Australian Competition and Consumer Commission (ACCC).
Research released today by the Obesity Policy Coalition (OPC) reveals Australian grocery buyers are overwhelmingly (87%) in favour of clearer nutrition labels on packaged food in the form of traffic light ratings.
Australian cereal manufacturers are potentially misleading consumers by promoting healthy sounding statements on their packaging despite sugar making up more than 35% of the ingredients of some popular brands, a recent survey has revealed.
The Obesity Policy Coalition has welcomed the Federal Court's judgment that Heinz Shredz was being falsely marketed as a healthy snack for toddlers.
Australiaâ€™s leading public health, medical and consumer groups urge governments to put consumers first and green light traffic light labelling.
Health groups have today condemned McDonald's for seeking to promote its unhealthy products to children in schools, kindergartens and early childhood centres.
The OPC has released one of the most comprehensive investigations into Australia's self-regulatory system for food marketing ever undertaken, Exposing the Charade.
Parents deserve to know what's really in the products they're feeding their kids. Sugar is sugar, no matter where it's from and what marketing it's hiding behind. Don't be tricked.
A leading coalition of health groups, the Obesity Policy Coalition, has applauded the food labelling review's recommendations for traffic light labelling on front of food packages and fast food menus as a victory for consumers and the health of Australians.