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A Fanta television advertisement and mobile phone app have been pulled after the Advertising Standards Board found they broke the rules by directly marketing an unhealthy drink to children.
Despite Australian children's high rates of overweight and obesity, there are few controls on advertising practices targeting advertisements for unhealthy foods and beverages to children in Australia and much is left up to self-regulation by the food and beverage industry.
A new Obesity Policy Coalition report calls for action to protect children from junk food marketing, as profit-hungry food advertisers exploit loopholes in self-regulatory codes.
93% of South Australians agree the time has come to put a stop to unhealthy food producers from targeting kids through glitzy television ads and marketing ploys.
The Greens have confirmed they will target junk food advertisers as part of a preventative health plan to tackle childhood obesity.
Walt Disney has announced it will institute a junk food advertising ban on programs for children across its networks.
The Obesity Policy Coalition has backed an election commitment announced today by the ACT Greens to restrict junk food advertising directed at children. The proposed plan would mean junk food advertising was no longer able to be shown on TV when large numbers of children are watching.
A report released today by the media watchdog, the Australian Communications and Media Authority (ACMA), further highlights the inadequacy of self-regulation of junk food advertising, according to Jane Martin, senior policy adviser for the Obesity Policy Coalition.
The Obesity Policy Coalition has today released the first Australian plan for legislation that offers real protection for children from unhealthy food advertising - one of the key drivers of childhood obesity.