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Coca-Cola myth busting campaign [ 100% ]

4 December 2008

The OPC, the Parents Jury and the Australian Dental Association complained to the Australian Competition and Consumer Commission (ACCC) that claims in Coca-Cola's 'myth busting' campaign - that it is a myth that Coca-Cola 'makes you fat', 'rots your teeth' and is 'packed with caffeine' – were false and misleading, and breached the Trade Practices Act. The complaint presented evidence that sugary soft drinks, including Coke, are associated with increased energy intake, weight gain, and risk of medical problems, and that black cola drinks, such as Coke, contribute to tooth decay.

A paper on the effects of black cola drinks on dental health was submitted with the complaint. See paper here