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Happy Meal website [ 58% ]

18 March 2011

The OPC complained that the McDonald's Happy Meal website, http://www.happymeal.com.au/, breached the Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children (QSRII) because the website is directed to children and Happy Meals do not meet the QSRII nutrition criteria.

Hungry Jack's website [ 56% ]

29 August 2011

The OPC complained that the promotion of the Hungry Jack's Kids Club and meals on the Hungry Jack's website, www.hungryjacks.com.au, breached the Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children (QSRII) because the website is directed to children and meals depicted on the website do not meet the QSRII nutrition criteria.

Kraft Chips Ahoy TV ad [ 54% ]

13 July 2011

The OPC complained that the Kraft's Chips Ahoy TV ad breached the Responsible Children's Marketing Initiative (RCMI) because the advertisement was directed to children, was broadcast during programs/movies directed to children (Happy Feet, Power Ranges and Fantastic Four) and because Chips Ahoy do not represent a healthy dietary choice consistent with established scientific or Australian government standards.

The advertisement featured animated cookies driving a car and singing.

Walt Disney's junk food ad ban exposes TV's influence on kids [ 46% ]

7 June 2012

Walt Disney has announced it will institute a junk food advertising ban on programs for children across its networks.

Snickers, Mars Bar, Twix and Coca-Cola TV ads shown during The Simpsons [ 35% ]

6 October 2010

The OPC complained that ads for Snickers (American football and Betty White), Mars Bars (sports ball give-away), Coca-Cola (men watching foorball) and Twix (Commonwealth Games) breached the RCMI because they were broadcast during the Simpsons (among the top 10 highest rating shows for children) and because the products do not represent healthy dietary choices.

See Snickers complaint here

See Mars Bar complaint here

See Coca-Cola complaint here

See Twix complaint here

Kellogg’s LCM Bars TV ad [ 35% ]

24 December 2009

The OPC complained that an ad for Kellogg's LCM bars was directed to children and LCMs are not a healthy snack for children. The ad features primary school-aged children in a schoolyard trying to guess the flavour of an LCM bar. It shows excited children flocking to betting stations to place their bets, and cheering when a boy finally guesses the correct flavour. The ad depicts LCM bars as causing great excitement among young children, and as attracting the attention and envy of a child’s peers.

Media coverage [ 33% ]

A selection of OPC media coverage across Australia

Charade of ‘responsible’ junk food ads worsening [ 20% ]

1 December 2015

A new Obesity Policy Coalition report calls for action to protect children from junk food marketing, as profit-hungry food advertisers exploit loopholes in self-regulatory codes. The report, End the Charade, highlights the failures of self-regulation by the food and advertising industries, exposing sneaky tactics that are resulting in children being bombarded with junk food advertising.

Health groups release detailed investigation into failure of junk food marketing codes [ 11% ]

12 November 2012

Today, the Obesity Policy Coalition, a coalition of leading health bodies, has released one of the most comprehensive investigations into Australia’s self-regulatory system for food marketing ever undertaken.

Total 20 articles in this section.
Pages: << Previous 1 . [2]