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Total 12 articles in this section.
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McDonald's Happy Meal TV ads [ 100% ]

6 November 2009

The OPC complained that McDonald’s ‘Box of Fun’ and ‘Cartoon Network’ TV ads for Happy Meals breached the QSRI because they were directed to children, and advertised products that did not meet the QSRI nutrition criteria (the particular products contained in the Happy Meals could not be identified from the ad, and therefore could not be said to meet the QSRI nutrition criteria). The OPC also complained that the ‘Cartoon Network’ ad also breached the premium clause of the QSRI because it advertised free toys with Happy Meals.

Fanta Crew TV, app & website [ 70% ]

9 July 2015

The OPC complained that the TV ad, app and website breached the Responsible Children's Marketing Initiative (RCMI) as they were directed primary to children and promoted a product that did not represent a healthier choice.

The TV ad, app and website were each part of a marketing campaign to promote Fanta via the 'Fanta crew' – a group of cartoon characters, each with their own profile, who like to hang out with their friends, be a bit mischievous but most of all have fun!

  • The TV ad features the Fanta Crew talking about 'what their Fanta tastes like'. For example, the first character says her Fanta tastes like 'an awesome ride' and a rollercoaster is visible in the background. The second character says his Fanta tastes like 'a bubble explosion', featuring two cartoon figures jumping into a large container of orange bubbles (presumably Fanta). 
  • The Fanta 'Fruit Slam 2' app opens with bottles being filled with oranges and depicts the 'Fanta crew' drinking Fanta. By clicking on the Fanta crew various games can be played, including catching fruit that is thrown and otherwise featuring oranges and other fruit.
  • The website features videos, downloads and the 'Fanta Crew'. The 'videos' page included a Fanta advertisement, featuring the Fanta Crew (no longer available). The 'downloads' page includes fun screen savers and wallpaper to download, featuring the Fanta Crew. The 'Meet the Fanta Crew' features the images and profiles of each of the characters. For example, Maude - 'A hip, inquisitive girl who's known to find beauty and fun in the things around her. She's one for the simple pleasures in life and loves to giggle. Her friends know they can look to her for where the party's at'.


Peters Zombies TV ad [ 50% ]

11 April 2014

The OPC argued that this 2013 TV ad for Peters "Zombies" icy poles breached the self-regulatory codes, by using cartoons to promote a product to children that did not represent a healthier dietary choice. Zombies icy poles contain more than 20% sugar, providing more than15 grams of sugar per serve, but no valuable dietary nutrients save for water.

Opinion piece for Sunday Age [ 19% ]

26 July 2009

Opinion piece for Sunday Age

More than half of foods aimed at kids are unhealthy: research [ 19% ]

27 June 2017

More than half of supermarket products marketed at kids are unhealthy, new research from the Obesity Policy Coalition (OPC) has revealed.

Media coverage [ 19% ]

A selection of OPC media coverage across Australia

Fanta loses fizz: Ad and app pulled for directly marketing to kids [ 18% ]

15 July 2015

A Fanta television advertisement and mobile phone app have been pulled after the Advertising Standards Board found they broke the rules by directly marketing an unhealthy drink to children.

Kellogg pulls Coco Pops ad after OPC complaint [ 16% ]

24 June 2013

A complaint made by the Obesity Policy Coalition about a Kellogg's TV commercial directed to children has been upheld by the Advertising Standards Board this week and the ad has been removed from viewing.

Second Kellogg's ad pulled in two weeks following OPC complaint [ 15% ]

4 July 2013

For the second time in two weeks Kellogg's has been forced to withdraw two TV advertisements after a complaint from the Obesity Policy Coalition (OPC) was upheld by the Advertising Standards Board (ASB).

Opinion piece to The Age: World Consumer Rights Day [ 15% ]

15 March 2008

Opinion piece to The Age

Total 12 articles in this section.
Pages: [1] . 2 Next >>