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The OPC complained that McDonald’s ‘Box of Fun’ and ‘Cartoon Network’ TV ads for Happy Meals breached the QSRI because they were directed to children, and advertised products that did not meet the QSRI nutrition criteria (the particular products contained in the Happy Meals could not be identified from the ad, and therefore could not be said to meet the QSRI nutrition criteria). The OPC also complained that the ‘Cartoon Network’ ad also breached the premium clause of the QSRI because it advertised free toys with Happy Meals.
The OPC complained that the TV ad, app and website breached the Responsible Children's Marketing Initiative (RCMI) as they were directed primary to children and promoted a product that did not represent a healthier choice.
The TV ad, app and website were each part of a marketing campaign to promote Fanta via the 'Fanta crew' – a group of cartoon characters, each with their own profile, who like to hang out with their friends, be a bit mischievous but most of all have fun!
The OPC argued that this 2013 TV ad for Peters "Zombies" icy poles breached the self-regulatory codes, by using cartoons to promote a product to children that did not represent a healthier dietary choice. Zombies icy poles contain more than 20% sugar, providing more than15 grams of sugar per serve, but no valuable dietary nutrients save for water.
Opinion piece for Sunday Age
A selection of OPC media coverage across Australia
A Fanta television advertisement and mobile phone app have been pulled after the Advertising Standards Board found they broke the rules by directly marketing an unhealthy drink to children.
A complaint made by the Obesity Policy Coalition about a Kellogg's TV commercial directed to children has been upheld by the Advertising Standards Board this week and the ad has been removed from viewing.
For the second time in two weeks Kellogg's has been forced to withdraw two TV advertisements after a complaint from the Obesity Policy Coalition (OPC) was upheld by the Advertising Standards Board (ASB).
Opinion piece to The Age
Opinion piece for The Age