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Enhancing Children's Online Safety Commonwealth Government [ 100% ]

11 April 2014

The Australian Government Department of Communications' discussion paper "Enhancing Online Safety for Children, January 2014" primarily focused on legal mechanisms to reduce the impacts of online bullying of children. The OPC's submission emphasised that issues around children's online safety are not limited to this type of overtly sinister behaviour, and other harmful impacts on health should also be considered. Priorities for children's online safety included the impact of unhealthy food and beverage marketing, new technologies and emerging techniques targeting children and privacy concerns.


Policy brief: Evidence of food advertising effects on children [ 96% ]

Several comprehensive literature reviews have concluded that food advertising influences children’s food preferences, purchase requests and consumption, and is likely to contribute to poor health outcomes, including overweight and obesity. Public health experts agree that the evidence justifies government intervention, and that urgent action is required to comprehensively restrict unhealthy food advertising to children.

This document summarises the findings of the major reviews of the evidence, and experts' recommendations for intervention to restrict food advertising to children.

Policy brief: Harmful impacts of unhealthy food sponsorship in children's sporting settings [ 94% ]

14 March 2014

Advertising activities, including sponsorship of sport and community events by food brands and products are known to positively shape children's food preferences. It is therefore unsurprising that food companies are increasingly taking up sponsorship of professional and grass-roots sporting clubs and events in our communities as a marketing opportunity.

This policy brief provides an overview of: 

  1. The growing body of evidence of the impact this kind of marketing activity has on children's brand attitudes, food preferences and diets
  2. The current and emerging profile of sports sponsorship as a marketing activity in Australia
  3. Legal, policy and program options for Australian federal and state governments to reduce children's exposure to this harmful marketing.

No team spirit: McDonald's breaks promise again by giving fast food vouchers to children [ 91% ]

11 November 2014

For the second time in just a few months McDonald's has been found to be in breach of its commitment to refrain from marketing products to children that are not healthy choices after another complaint was upheld by the Advertising Standards Board.

End the Charade! The ongoing failure to protect children from unhealthy food marketing [ 87% ]

1 December 2015

Australians are becoming increasingly concerned about children’s unhealthy diets, high rates of overweight and obesity and the marketing of unhealthy food to children. The nation’s system for protecting children from unhealthy food marketing is mostly a voluntary, self-regulatory system, operated by the food and advertising industries. In 2012, the Obesity Policy Coalition released a report titled Exposing the Charade. This report explored the problems of unhealthy food marketing to children and highlighted the key failures of the self-regulatory system to protect children from this type of marketing. In particular, it highlighted major loopholes in the self-regulatory codes, explored the narrow application of these codes and concluded that government led regulation is urgently needed.

This new report from the OPC, End the Charade! demonstrates that the system is continuing to fail and that the few protections that do exist are being slowly weakened, and with no accountability or input from stakeholders.

ACT Government's consultation ‘Have your say on food and drink marketing in Canberra, particularly those aimed at children' [ 85% ]

1 November 2015

The OPC's submission welcomed the ACT government's interest in restricting unhealthy food marketing to children in the locations proposed, including in businesses, sporting clubs and organisations, and ACT government venues, while also highlighting the importance of a comprehensive approach, led by government, capable of ensuring that children's exposure to unhealthy food marketing is reduced in a meaningful way. Further information about the ACT's consultation is available here  

Policy brief: Food advertising to children [ 82% ]

There is substantial evidence that food and beverage advertising influences the types of foods children desire, demand and consume. Advertising of unhealthy food to children also undermines healthy eating messages from parents, schools and government, affects children’s ability to establish healthy eating patterns, and is likely to contribute to overweight and obesity in children.

The Obesity Policy Coalition recommends that legislation should be introduced (by federal and/or state governments) to prohibit television advertising of unhealthy food on television at times when a significant number of children are likely to be watching - on weekdays from 6–9am and 4–9 pm, and on weekends and school holidays from 6am–12pm and 4–9pm.

Legislation should also prohibit all other forms of promotion of unhealthy food to children, including via print, radio, internet, cinema, outdoor media, direct marketing (email, SMS or direct mail), product packaging, or point of sale promotions.

Hungry Jack’s Kids Club Meal and McDonald’s Happy Meal [ 81% ]

19 February 2010

The OPC complained that ads for McDonalds Happy Meals and Hungry Jack's Kids Club Meals were broadcast during C and P programs (Totally Wild) and featured premiums (free toys) in breach of the Children's Television Standards.

The McDonalds 'Stuff to Know' ad for Happy Meals promoted Ben 10 Alien Force Action Band toys and Little Miss Pet Shop Accessory Kits with meals. The Hungry Jack's ad for its Kids Club Meals promoted free Simpsons couch toys with meals.

Policy brief: Advertising unhealthy product to children through advergames, online activities, apps and social media [ 78% ]

14 March 2014

In recent decades, a range of new marketing platforms and techniques using the internet, tablets, smart phones, Apps and games, have increasingly been used by the food and beverage industry to reach children.  

This policy brief provides an overview of:

  1. Trends in new media marketing to children of food and beverages in Australia
  2. The impact of online and new media marketing on children’s brand attitudes, food preferences and diets
  3. Policy options to reduce children’s exposure to this marketing and improve their health.

Walt Disney's junk food ad ban exposes TV's influence on kids [ 73% ]

7 June 2012

Walt Disney has announced it will institute a junk food advertising ban on programs for children across its networks.

Total 162 articles in this section.
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