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Total 162 articles in this section.
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Paddle Pop Troposaurus TV Ad [ 25% ]

11 April 2014

This 2013 ad for Unilever Paddle Pop "Trop-o-Saurus slime" products showed two young children running through a jungle finding and eating a Paddle Pop Trop-o-Saurus "slime" icy pole in a dinosaur egg. It was aired during Totally Wild and other programs with large child audiences.

The OPC argued the ad breached the self-regulatory code by promoting a product to children that was not a healthier dietary choice. The products contain approximately 20g of added sugar per serve and few valuable nutrients.

Mainland Munchables TV advertisement [ 25% ]

4 July 2007

The TV ad for Mainland ‘Munchables' featured a mother nagging her son about the contents of his lunchbox and telling him not to eat any junk. The OPC and Young Media Australia made a joint complaint to the ASB about the ad on the grounds that it breached AANA Food Code because it negatively portrayed mothers' attempts to encourage their sons to eat healthily, in a way that aimed to undermine parents in their role of guiding diet and lifestyle choices.

McDonald's vouchers distributed at University of Sunshine Coast Basketball Club (under 10s and under 8s) [ 25% ]

9 October 2014

The OPC complained that distribution of these vouchers breached the Quick Service Restaurant Initiative (QSRI) because the vouchers were advertising communications, directed primarily to children and distributed at a sporting event.

The vouchers were printed on certificates handed out to recipients of "McDonalds Team Spirit Awards" at the University of Sunshine Coast Basketball Club in Queensland (USCBC).  The recipients have been participants in the Under 10 and Under 8 competitions. The vouchers were for "a free cheeseburger meal or seared snack wrap, apple bag and small orange juice."  The photo on the voucher depicted a cheeseburger, soft drink (Coke) and French fries.

National Preventative Health Taskforce - Discussion Paper [ 25% ]

24 December 2008

The National Preventative Health Taskforce invited submissions on its discussion paper ‘Australia: The Healthiest Country by 2020' and supporting Technical paper ‘Obesity: a need for urgent action'. These papers recommended a range of interventions aimed at halting and reversing the rise of obesity and overweight in Australia by 2020, including restrictions on unhealthy food advertising to children, improved food labelling requirements and a review of the taxation system to improve access to healthier foods/ discourage consumption of unhealthy foods.

The OPC's submission outlined its support for the proposed strategy to address overweight and obesity. It also recommended that:

  • Any coordinating body should be linked to the life of the strategy, implement outcomes, measures and targets and co-ordinate action and research
  • Realistic targets, including mediator targets, should be set
  • Food companies should be required to disclose financial and marketing information
  • Comprehensive restrictions should apply to all forms of marketing of unhealthy food to children under 16 years, and Nutrient Profiling should be used to determine whether a food is ‘unhealthy'.
  • Front of pack traffic light labelling should be introduced and nutrient profiling should be used to determine whether a product is unhealthy or not.
  • The public service should act as model environment for health.

McDonald's Minions TV, radio & website [ 23% ]

30 July 2015

 

The OPC complained that the TV ad, radio ad and website breached the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children as they were directed primary to children and promoted a product that did not represent a healthier choice.

Peters Fandangles Ice Creams [ 23% ]

26 November 2014

The OPC complained that a series of TV ads for Peters Fandangles Ice-creams (Choc Shmallow, Fairy Floss and Whoopie Cookie) contravened "prevailing community standards" in breach of the Australian Association of National Advertisers (AANA) Code of Ethics.

The OPC argued that the advertisements promoted food products to children that should not form a regular part of a healthy diet and that peer reviewed and published evidence shows this marketing practice contravenes Prevailing Community Standard on this issue.

Oreo Wonder Filled TV ad [ 23% ]

11 April 2014

This TV ad for Oreo cookies depicted an animated wolf is shown about to blow down a house containing three pigs. He is handed an Oreo, whereupon the scene changes and he is instead using his breath to blow on the sail of a boat he is sharing with the pigs.

The OPC argued the ad breached the industry self-regulatory code because it was directed primarily to children and promoted a product that was not a healthier dietary choice. Sugar is the first-listed ingredient in Oreos, constituting 40.4% of the product. Oreos also contain 10.5% saturated fat, and 19.8% total fat.

House of Representatives Standing Committee on Health and Ageing Inquiry into Obesity [ 22% ]

13 June 2008

The terms of reference for the House of Representatives Standing Committee on Health and Ageing Inquiry into Obesity were to report on the implications of increasing obesity rates for Australia's health system, and to recommend actions by government, industry, individuals and the broader community to manage the obesity epidemic.

The OPC's submission to the Inquiry made a number of recommendations for action by government, including the following:

  • Develop a whole of government, long-term strategy for preventing overweight and obesity.
  • Regularly collect and disseminate weight, nutrition and physical activity data to inform, and evaluate the effectiveness of, policies and programs.
  • Develop a national food and nutrition policy.
  • Restrict all forms of marketing of unhealthy food to children.
  • Develop a ‘traffic light' food labelling system, for mandatory use on the front of food packaging and on fast food menus.
  • Request the Department of Treasury and Finance to investigate mechanisms to increase the price of unhealthy food and subsidise fruit and vegetables.
  • Provide funding to support workplace health promotion (commencing in the public sector).
  • Support supermarkets to promote healthy food choices.

KFC Snack the Face app [ 22% ]

11 April 2014

The OPC complained that the KFC "snack your face" app, where players help animated pieces of KFC popcorn chicken "escape the clutches of the evil Professor Snackbot" by undertaking puzzles, navigating challenges and avoiding obstacles such as buzz saws and lasers, was an advertisement promoting unhealthy products to children. By playing the game and achieving milestones, players receive prizes of vouchers for snack foods from the KFC snack menu.

Media releases [ 21% ]

The Obesity Policy Coalition has commented on a number of issues in the media and through media releases.

Total 162 articles in this section.
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