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Total 162 articles in this section.
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Donut King Ice Age 3 TV ad and website [ 42% ]

24 December 2009

The OPC complained that a TV ad and website promoting Donut King’s ‘Ice Age 3 combo’ (iced donut and fruit freeze drink) with a free Ice Age 3 wind-up toy breached the premium and pester power clauses of the AANA Food Code because the ad and website were dominated by promotion of the toy, and encouraged children to pester parents for the toy. The complaint also argued that the ad and website were contrary to prevailing community standards.

Greens Commit to Ban on Junk Food Advertising to Children [ 42% ]

9 August 2013

As part of a policy announcement, the Greens have confirmed they will target junk food advertisers as part of a preventative health plan to tackle childhood obesity.

Hungry Jack's website [ 42% ]

29 August 2011

The OPC complained that the promotion of the Hungry Jack's Kids Club and meals on the Hungry Jack's website,, breached the Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children (QSRII) because the website is directed to children and meals depicted on the website do not meet the QSRII nutrition criteria.

Kellogg Nutri-Grain Iron Man TV ads [ 42% ]

16 June 2009

Kellogg’s Nutri-Grain ‘iron man’ TV ads featured a young man growing up into an iron man, and claimed that “as part of a balanced diet and regular exercise, Nutri-Grain has what it takes to help build your son into an Iron Man.” A further ad featured an iron man exercising in extreme conditions, and claimed that Nutri-Grain has “carbos for energy, protein for muscle development and calcium for bone strength...” The OPC complained that the ads were misleading and deceptive in breach of the AANA Food Code and the AANA Code of Ethics, because they created an overall impression that Nutri-Grain is healthy, good for, and beneficial to the active lifestyle of, children and young people (when in fact it is high in sugar and salt and low in fibre  and not a healthy breakfast cereal for children and young people).

ACT Govt gets Gold Star for Action on Sugary Drinks in Schools [ 41% ]

21 February 2014

The Obesity Policy Coalition has applauded the ACT Government for moving to phase out sugary drinks from government schools therefore removing one of the biggest contributors to extra sugar in children's diets.

Victorian Govenment Grow Learn Live Well submission [ 41% ]

1 December 2013

This submission provided comment on the three key reform areas proposed in the Victorian Government’s draft policy framework: 'Grow Learn Live Well: Promoting the health of Victoria’s children and young people’.  It focused on initiatives to support and empower children and families to live healthier lives; to create healthy environments; and align priorities across sectors to improve health and wellbeing. 

Targeted initiatives would build upon achievements attained through Healthy Together Victoria initiatives. 

The submission also emphasised the importance of integrating preventative health considerations across other policy sectors, including those not traditionally concerned with health.

Fanta loses fizz: Ad and app pulled for directly marketing to kids [ 41% ]

15 July 2015

A Fanta television advertisement and mobile phone app have been pulled after the Advertising Standards Board found they broke the rules by directly marketing an unhealthy drink to children.

Kellogg Zoo Pass TV ad and website [ 41% ]

7 December 2009

Ads for Kellogg’s products (including K-Time Twist Bars) featured a mother and child eating breakfast, and promoted a two-for-one zoo pass offer. The offer was also promoted on the Kellogg’s website. The OPC complained that the ads and website breached the premium clause of the Australian Food and Grocery Council's Responsible Children's Marketing Initiative because they were dominated by the zoo pass offer.

Nestle Milky Bar Kids website [ 40% ]

27 July 2011

The OPC complained that the Nestle Milky Bar Kid competition website, at, breached the Australian Association of National Advertisers' (AANA) Food Code as it was contrary to prevailing community standards and undermined the importance of healthy diets. Recognising that the Responsible Children's Marketing Initiative (RCMI) does not apply to company owned websites, the OPC nevertheless asked the ASB to encourage Nestle to cease promoting Milky Bars directly to children and to withdraw the website.   

The website promoted the search for the new "Milky Bar Kid" competition. If featured young contenders and encouraged children to vote for their favourites. It also featured fun activities for children and promoted milky bars.

Uncle Toby’s Roll-Ups ‘Fruba News’ email and website [ 40% ]

18 May 2007

Uncle Tobys sent an email newsletter promoting Roll-Ups to children who had registered on the Roll-Ups ‘Frubalia' website. The newsletter and website told children to 'ask mum or dad' to buy Roll-Ups to enter competition to win prizes, including a Playstation, Sony camera and iPod.

The OPC complained to the ASB that the email and website breached clauses 3.5 (pester power) and 3.7 (premiums) of the AANA Food Code (because they told children to ask their parents to buy the product, and because they were dominated by a premium offer (entry to the competition and chance to win prizes).

Total 162 articles in this section.
Pages: << Previous 1 . 2 . 3 . 4 . 5 . 6 . [7] . 8 . 9 . 10 . 11 . 12 . 13 . 14 . 15 . 16 . 17 Next >>