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Fanta Crew TV, app & website [ 28% ]

9 July 2015

The OPC complained that the TV ad, app and website breached the Responsible Children's Marketing Initiative (RCMI) as they were directed primary to children and promoted a product that did not represent a healthier choice.

The TV ad, app and website were each part of a marketing campaign to promote Fanta via the 'Fanta crew' – a group of cartoon characters, each with their own profile, who like to hang out with their friends, be a bit mischievous but most of all have fun!

  • The TV ad features the Fanta Crew talking about 'what their Fanta tastes like'. For example, the first character says her Fanta tastes like 'an awesome ride' and a rollercoaster is visible in the background. The second character says his Fanta tastes like 'a bubble explosion', featuring two cartoon figures jumping into a large container of orange bubbles (presumably Fanta). 
  • The Fanta 'Fruit Slam 2' app opens with bottles being filled with oranges and depicts the 'Fanta crew' drinking Fanta. By clicking on the Fanta crew various games can be played, including catching fruit that is thrown and otherwise featuring oranges and other fruit.
  • The website features videos, downloads and the 'Fanta Crew'. The 'videos' page included a Fanta advertisement, featuring the Fanta Crew (no longer available). The 'downloads' page includes fun screen savers and wallpaper to download, featuring the Fanta Crew. The 'Meet the Fanta Crew' features the images and profiles of each of the characters. For example, Maude - 'A hip, inquisitive girl who's known to find beauty and fun in the things around her. She's one for the simple pleasures in life and loves to giggle. Her friends know they can look to her for where the party's at'.

 

Nestle Wonka Cookie Creamery Chocolate Block [ 27% ]

7 July 2014

The OPC complained that the TV ad breached the Responsible Children's Marketing Initiative (RCMI) as it was directed primarily to children and promoted a product that did not represent a healthier dietary choice.

The ad featured a family reading a book that turned into chocolate, flew across the sky and could be eaten. The family was then seen sailing across the sky in a hot air balloon past rolling hills and a colourful castle. The word 'Scrumdiddlyumptious' floated across the sky, apparently made from chocolate.  The final shot depicted the product "Wonka Cookie Creamery" and slogan "Live a little Wonka" and directs viewers to "Like Us on Facebook".

LCM Split Stix [ 27% ]

27 August 2013

We argued the advertisement is directed primarily to children because it combines the viewpoints of happy young children with ideas of adventure, whimsy and fun, including detailed depiction of a school classroom, paper planes and animated pigeons.

The OPC complained that this 2013 Kellogg's TV advertisements for LCM 'Split Stix' breached the Responsible Children's Marketing Initiative because it was directed primarily to children and promoted a product that was not a healthy dietary choice, being very high in sugar. 

The ad is shown from the viewpoints of happy young children, using images including a detailed depiction of a school classroom, paper planes flying around the school building, and an animated pigeon looking on in surprise. 

Coco Pops TV ad [ 27% ]

25 June 2013

The OPC complained that this 2013 Coco Pops TV advertisement breached the Responsible Children's Marketing Initiative because it was directed primarily to children and promoted a product that was not a healthy dietary choice, being very high in sugar. 

The ad showed animated Coco Pops having a pool party in a bowl of milk and playing 'Marco Polo', with children's laughing voices heard. The voiceover says 'when Coco Pops and milk come together, it's all fun and games, right down to the last chocolatey drop!'

Media coverage [ 26% ]

A selection of OPC media coverage across Australia

Opinion piece in Sydney Morning Herald: Poor diet the No.1 obstacle in fight obesity [ 26% ]

23 May 2014

Sydney Morning Herald opinion piece by Jane Martin

Coco Beats website [ 26% ]

11 April 2014

The Coco Pops "Coco Beats" website invites children, with their parents, to engage in musical activities with Coco the Monkey, requiring the use of specially marked packs of Coco Pops. The OPC complained the ad promoted a product to children that did not represent a healthier dietary choice.

Australians will support government initiatives to tackle obesity [ 26% ]

3 August 2012

There is strong public support for the introduction of policy initiatives to support healthy eating.

LCM Exciting Facts TV ads [ 26% ]

4 July 2013

The OPC complained that these 2013 Kellogg's TV advertisements for LCM Cereal Bars breached the Responsible Children's Marketing Initiative because they was directed primarily to children and promoted a product that was not a healthy dietary choice, being very high in sugar. 

The ads formed part of the LCM "exciting facts" series, and used themes of strong appeal to children including fantasy, magic, animation and animals. One of the advertisements depicted a large cardboard-like animated dinosaur and the other featured snoring animated snails.

Paddle Pop Dragon Pop Icy Poles [ 26% ]

4 November 2014

The OPC complained that the Unilever TV advertisement for Paddle Pop Dragon Pops Icy Poles screened on Nickledeon was directed to children and for a product that did not represent a healthier dietary choice in breach of the Responsible Children's Marketing Initiative (RCMI).

The ad featured the Paddle Pop lion and children's themes. It also promoted a competition to (1) win tickets to Magilika (movie) and a voucher for the CandY Bar, and (2) win tickets to Slimefest. 

Total 157 articles in this section.
Pages: << Previous 1 . 2 . 3 . 4 . 5 . 6 . 7 . 8 . [9] . 10 . 11 . 12 . 13 . 14 . 15 . 16 Next >>