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Complaints [ 100% ]

The Obesity Policy Coalition makes complaints to regulatory and self-regulatory agencies about issues such as food marketing to children.

Snickers, Mars Bar, Twix and Coca-Cola TV ads shown during The Simpsons [ 42% ]

6 October 2010

The OPC complained that ads for Snickers (American football and Betty White), Mars Bars (sports ball give-away), Coca-Cola (men watching foorball) and Twix (Commonwealth Games) breached the RCMI because they were broadcast during the Simpsons (among the top 10 highest rating shows for children) and because the products do not represent healthy dietary choices.

See Snickers complaint here

See Mars Bar complaint here

See Coca-Cola complaint here

See Twix complaint here

Milo 'Hey Gilly' CD-Rom TV ad [ 19% ]

18 May 2007

The OPC complained to Network Ten and the Australian Communications and Media Authority that an ad for Milo, which featured Adam Gilchrist and promoted a free 'Hey Gilly' cricket CD-Rom, breached the Commercial Television Industry Code of Practice and the Children's Television Standards because it was dominated by a premium offer (the free CD-Rom).

See the OPC's complaint to Network Ten here

See the OPC's complaint to ACMA here

Streets Paddle Pops website and TV ad [ 19% ]

10 February 2010

The OPC complained that the website and TV ad for the Streets Paddle Pop ‘Lick-a-prize’ promotion breached the AANA Food Code and Children’s Code because they featured a premium (the chance to win prizes), they were likely to mislead children to believe that the products being promoted were the prizes, they encouraged excessive consumption of Paddle Pops, and they created pester power.

See the OPC's complaint about the Paddle Pops website here

See the OPC's complaint about the Paddle Pops TV ad here

Coca-Cola myth busting campaign [ 12% ]

4 December 2008

The OPC, the Parents Jury and the Australian Dental Association complained to the Australian Competition and Consumer Commission (ACCC) that claims in Coca-Cola's 'myth busting' campaign - that it is a myth that Coca-Cola 'makes you fat', 'rots your teeth' and is 'packed with caffeine' – were false and misleading, and breached the Trade Practices Act. The complaint presented evidence that sugary soft drinks, including Coke, are associated with increased energy intake, weight gain, and risk of medical problems, and that black cola drinks, such as Coke, contribute to tooth decay.

A paper on the effects of black cola drinks on dental health was submitted with the complaint. See paper here

Peters Fandangles Ice Creams [ 6% ]

26 November 2014

The OPC complained that a series of TV ads for Peters Fandangles Ice-creams (Choc Shmallow, Fairy Floss and Whoopie Cookie) contravened "prevailing community standards" in breach of the Australian Association of National Advertisers (AANA) Code of Ethics.

The OPC argued that the advertisements promoted food products to children that should not form a regular part of a healthy diet and that peer reviewed and published evidence shows this marketing practice contravenes Prevailing Community Standard on this issue.

Kellogg pulls Coco Pops ad after OPC complaint [ 6% ]

24 June 2013

A complaint made by the Obesity Policy Coalition about a Kellogg's TV commercial directed to children has been upheld by the Advertising Standards Board this week and the ad has been removed from viewing.

Second Kellogg's ad pulled in two weeks following OPC complaint [ 6% ]

4 July 2013

For the second time in two weeks Kellogg's has been forced to withdraw two TV advertisements after a complaint from the Obesity Policy Coalition (OPC) was upheld by the Advertising Standards Board (ASB).

Happy Meal website [ 5% ]

18 March 2011

The OPC complained that the McDonald's Happy Meal website,, breached the Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children (QSRII) because the website is directed to children and Happy Meals do not meet the QSRII nutrition criteria.

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