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Fanta loses fizz: Ad and app pulled for directly marketing to kids [ 5% ]

15 July 2015

A Fanta television advertisement and mobile phone app have been pulled after the Advertising Standards Board found they broke the rules by directly marketing an unhealthy drink to children.

Donut King Ice Age 3 TV ad and website [ 5% ]

24 December 2009

The OPC complained that a TV ad and website promoting Donut King’s ‘Ice Age 3 combo’ (iced donut and fruit freeze drink) with a free Ice Age 3 wind-up toy breached the premium and pester power clauses of the AANA Food Code because the ad and website were dominated by promotion of the toy, and encouraged children to pester parents for the toy. The complaint also argued that the ad and website were contrary to prevailing community standards.

Fanta Crew TV, app & website [ 5% ]

9 July 2015

The OPC complained that the TV ad, app and website breached the Responsible Children's Marketing Initiative (RCMI) as they were directed primary to children and promoted a product that did not represent a healthier choice.

The TV ad, app and website were each part of a marketing campaign to promote Fanta via the 'Fanta crew' – a group of cartoon characters, each with their own profile, who like to hang out with their friends, be a bit mischievous but most of all have fun!

  • The TV ad features the Fanta Crew talking about 'what their Fanta tastes like'. For example, the first character says her Fanta tastes like 'an awesome ride' and a rollercoaster is visible in the background. The second character says his Fanta tastes like 'a bubble explosion', featuring two cartoon figures jumping into a large container of orange bubbles (presumably Fanta). 
  • The Fanta 'Fruit Slam 2' app opens with bottles being filled with oranges and depicts the 'Fanta crew' drinking Fanta. By clicking on the Fanta crew various games can be played, including catching fruit that is thrown and otherwise featuring oranges and other fruit.
  • The website features videos, downloads and the 'Fanta Crew'. The 'videos' page included a Fanta advertisement, featuring the Fanta Crew (no longer available). The 'downloads' page includes fun screen savers and wallpaper to download, featuring the Fanta Crew. The 'Meet the Fanta Crew' features the images and profiles of each of the characters. For example, Maude - 'A hip, inquisitive girl who's known to find beauty and fun in the things around her. She's one for the simple pleasures in life and loves to giggle. Her friends know they can look to her for where the party's at'.


McDonald's Happy Meal TV ads [ 5% ]

6 November 2009

The OPC complained that McDonald’s ‘Box of Fun’ and ‘Cartoon Network’ TV ads for Happy Meals breached the QSRI because they were directed to children, and advertised products that did not meet the QSRI nutrition criteria (the particular products contained in the Happy Meals could not be identified from the ad, and therefore could not be said to meet the QSRI nutrition criteria). The OPC also complained that the ‘Cartoon Network’ ad also breached the premium clause of the QSRI because it advertised free toys with Happy Meals.

KFC Snack the Face app [ 5% ]

11 April 2014

The OPC complained that the KFC "snack your face" app, where players help animated pieces of KFC popcorn chicken "escape the clutches of the evil Professor Snackbot" by undertaking puzzles, navigating challenges and avoiding obstacles such as buzz saws and lasers, was an advertisement promoting unhealthy products to children. By playing the game and achieving milestones, players receive prizes of vouchers for snack foods from the KFC snack menu.

Walt Disney's junk food ad ban exposes TV's influence on kids [ 5% ]

7 June 2012

Walt Disney has announced it will institute a junk food advertising ban on programs for children across its networks.

Mamee Monster Snacks TV ad & website [ 4% ]

11 April 2014

The OPC complained that a TV ad for Mamee Monster Snacks promoted a product to children which was not a healthier dietary choice.  It featured a large, furry monster smiling widely and eating Mamee Monster snacks, which contain significant amounts of salt and saturated fat

LCM Exciting Facts TV ads [ 4% ]

4 July 2013

The OPC complained that these 2013 Kellogg's TV advertisements for LCM Cereal Bars breached the Responsible Children's Marketing Initiative because they was directed primarily to children and promoted a product that was not a healthy dietary choice, being very high in sugar. 

The ads formed part of the LCM "exciting facts" series, and used themes of strong appeal to children including fantasy, magic, animation and animals. One of the advertisements depicted a large cardboard-like animated dinosaur and the other featured snoring animated snails.

Peters Zombies TV ad [ 4% ]

11 April 2014

The OPC argued that this 2013 TV ad for Peters "Zombies" icy poles breached the self-regulatory codes, by using cartoons to promote a product to children that did not represent a healthier dietary choice. Zombies icy poles contain more than 20% sugar, providing more than15 grams of sugar per serve, but no valuable dietary nutrients save for water.

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