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Total 169 articles in this section.
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Media releases [ 20% ]

The Obesity Policy Coalition has commented on a number of issues in the media and through media releases.

Letter to The Sunday Age [ 19% ]

30 March 2008

Letter to The Sunday Age

Uncle Tobys Roll-Ups: 'Made with real fruit' claims [ 19% ]

21 November 2005

In November 2005, the OPC organisations complained to the Australian Competition and Consumer Commission about Uncle Tobys’ marketing of its ‘Fruit Roll-Ups’. The complaint alleged that Uncle Tobys was marketing its Fruit Roll-Ups as if they were fruit in a flattened form or the equivalent of real fruit, and therefore as healthy as fruit (when in fact they contained little fruit and were very high in sugar). Therefore, Uncle Tobys' conduct was misleading and deceptive, and breached the Trade Practices Act.

On the menu for next Vic Govt: Better fast food labelling, less junk in kids’ sport & beefed up planning laws [ 18% ]

18 July 2014

The Obesity Policy Coalition today called on all Victorian political parties to commit to taking action towards stemming the burden of lifestyle-related chronic disease in Victorian communities with the launch of its 2014 state election policy platform Next Steps: building on the prevention system to address overweight and obesity in Victoria.

Chicken Treat TV ad [ 17% ]

28 January 2011


The OPC complained that the Chicken Treat TV ad breached the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria’. The advertisement featured a fun animated chicken promoting two chicken and chips meals for $10.

Oreos TV Ad [ 17% ]

9 August 2010

The OPC complained that an ad for Kraft Oreos biscuits, which featured two boys in a schoolyard, who play a game involving pulling apart Oreos and nominating the girl the other boy will have to marry, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice.

Oreos TV Ad 2 [ 17% ]

11 May 2011

The OPC complained that an advertisement for Kraft Oreos biscuits, which featured a child and toddler drinking milk and dunking their Oreos cookies, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice. The advertisement was also broadcast during programs/movies directed primarily to children (Ice Age, Alvin and the Chipmunks and Bee Movie).

Letter for The Sunday Age - 30 March 2008 [ 16% ]

On 23 March 2008, The Sunday Age published an opinion piece by Chris Berg from the Institute of Public Affairs, titled 'Nanny state ad bans won't stop kids liking junk food. The belief that free will is crushed by advertising is nonsense.' The OPC sent the following letter in response.

Kellogg’s LCM Bars TV ad [ 16% ]

24 December 2009

The OPC complained that an ad for Kellogg's LCM bars was directed to children and LCMs are not a healthy snack for children. The ad features primary school-aged children in a schoolyard trying to guess the flavour of an LCM bar. It shows excited children flocking to betting stations to place their bets, and cheering when a boy finally guesses the correct flavour. The ad depicts LCM bars as causing great excitement among young children, and as attracting the attention and envy of a child’s peers.

Total 169 articles in this section.
Pages: << Previous 1 . 2 . 3 . 4 . 5 . 6 . 7 . 8 . 9 . 10 . [11] . 12 . 13 . 14 . 15 . 16 . 17 Next >>