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Total 165 articles in this section.
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Hungry Jack's website [ 16% ]

29 August 2011

The OPC complained that the promotion of the Hungry Jack's Kids Club and meals on the Hungry Jack's website,, breached the Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children (QSRII) because the website is directed to children and meals depicted on the website do not meet the QSRII nutrition criteria.

McDonald's Happy Meal TV ads [ 16% ]

6 November 2009

The OPC complained that McDonald’s ‘Box of Fun’ and ‘Cartoon Network’ TV ads for Happy Meals breached the QSRI because they were directed to children, and advertised products that did not meet the QSRI nutrition criteria (the particular products contained in the Happy Meals could not be identified from the ad, and therefore could not be said to meet the QSRI nutrition criteria). The OPC also complained that the ‘Cartoon Network’ ad also breached the premium clause of the QSRI because it advertised free toys with Happy Meals.

Hungry Jack’s Kids Club Meal (SpongeBob Square Pants) TV ad [ 16% ]

6 November 2009

The OPC complained that an ad for Hungry Jack’s Kids Club Meals, featuring Sponge Bob Square Pants characters and promoting free Sponge Bob Square Pants toys with meals, breached the ‘Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria. The OPC also complained that the ad breached the ‘premiums’ and ‘personalities/characters’ clauses of the QSRI because it promoted free toys, and featured licensed characters.

Kraft Chips Ahoy TV ad [ 15% ]

13 July 2011

The OPC complained that the Kraft's Chips Ahoy TV ad breached the Responsible Children's Marketing Initiative (RCMI) because the advertisement was directed to children, was broadcast during programs/movies directed to children (Happy Feet, Power Ranges and Fantastic Four) and because Chips Ahoy do not represent a healthy dietary choice consistent with established scientific or Australian government standards.

The advertisement featured animated cookies driving a car and singing.

Qld Gov Fast Choices kilojoule menu labelling [ 15% ]

13 October 2015


The OPC's submission supports the Queensland government's proposal for legislation to require kilojoule labelling on fast food menus. It also identifies how the proposed legislation could be strengthened and encourages the QLD government to draw upon the learnings from menu labelling schemes in NSW, SA and the ACT, as well as the voluntary Health Star Rating system applicable to packaged foods across Australia. 

The Health Legislation Amendment Bill 2015 was introduced into the Queensland Parliament on 12 November 2015. As much of the detail of the scheme will be prescribed by regulation, a draft of the Food Amendment Regulation and Explanatory Notes was also tabled in Parliament. These instruments largely reflected the proposal outlined in the consultation paper but also include changes to the application of the legislation to standard food items in supermarkets and trial products. Penalties for non-compliance were also increased to ensure consistency with NSW and ACT legislation.

FSANZ Labelling Review Recommendation 17: Per serving declarations in nutrition information panel [ 14% ]

1 February 2015


The OPC's submission, regarding the proposal to make the inclusion of 'per serve' information within Nutrition Information Panels (NIP) on packaged foods optional in Australia, focused on the need for FSANZ to:

  • Ensure that all food labelling reforms are undertaken within the context of ongoing efforts to improve the utility of food labels for Australian consumers by promoting use of the Health Star Rating System (HSRS)
  • Address the misleading application of industry-determined serving sizes
  • Ensure any reforms to the NIPs promote widespread adoption of the HSRS




Obesity: A Call for Action -- Federal Obesity Policies [ 14% ]

8 October 2013

The Obesity Policy Coalition recommends four key actions by the Australian Government to address the obesity problem:

1. Develop a comprehensive national healthy weight strategy.

2. Take steps to reduce children’s exposure to marketing of unhealthy food.

3. Support effective implementation of the health star rating food labelling system.

4. Investigate food pricing policies to encourage healthier eating patterns.

No single intervention in isolation can be expected to have a substantial effect on overweight and obesity rates. However, a comprehensive package of policies, including these four key actions, has the potential to change Australia’s obesogenic environment, bring about a shift in eating and activity patterns, and halt increasing rates of overweight and obesity.

Read the report here. 

Reports of the WHO Commission on Ending Childhood Obesity [ 14% ]

1 December 2015


The OPC's submission to the Interim Report of the WHO Commission on Ending Childhood Obesity welcomed the report but encouraged the Commission to strengthen its position by:

  • highlighting the vital need for WHO and government led policy and regulatory reform;
  • recognising the problems with industry self-regulation and need for governments to manage inherent conflicts of interest;
  • more strongly recognising the social and environmental drivers of overweight and obesity (and the strategies to address them);
  • advocating for the elevation of the WHO Set of Recommendations on the Marketing of Foods and Non-alcoholic Beverages to Children to code or preferably convention status, and/or advocating for a framework convention on food, diets, weight and non-communicable disease; and
  • having regard to the monitoring criteria and progress of the International Network for Obesity/NCD Research, Monitoring and Support (INFORMAS) and the accounting framework recently outlined by Swinburn et al in the Second Lancet Series on Obesity (February, 2015).
The WHO Commission on Ending Childhood Obesity released its Draft Final Report in September 2015. The Draft Final Report is available here

The OPC's responses to the WHO's online consultation questions welcomed the Draft Final Report which included a strengthened focus on prevention, recognition of the importance of government leadership and greater specificity in its recommended Policy Actions. The OPC's responses also highlighting some ways the Final Report could be further strengthened.


Health 2040 – A discussion paper on the future of healthcare in Victoria [ 13% ]

29 October 2015


The OPC's submission focuses on the need for Victoria's healthcare system to have a stronger focus on prevention and in particular, obesity prevention. In particular, it:

  • Highlights the role primary healthcare providers should play to support obesity prevention, weight management and healthier food and lifestyle choices
  • Discusses the importance of strong partnerships and integrated service delivery
  • Recommends that primary healthcare providers (in particular, general practitioners) be better supported to assist patients that are, or are at risk of obesity or obesity related chronic disease; and
  • Highlights the need for a government led, comprehensive and multi-sector approach to obesity prevention.


Total 165 articles in this section.
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