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OPC encourages fast food chains to follow KFC's example [ 26% ]

25 August 2011

Today’s announcement by KFC Australia that it will no longer provide toys with children’s meals has been welcomed by the Obesity Policy Coalition (OPC), who urged other fast food companies to follow suit.

Policy brief: Fast food and vending machine nutrition information [ 21% ]

Fast food outlets are major contributors to unhealthy eating in Australia, but are exempt from national food labelling requirements. There is a need for consistent national requirements for fast food outlets and vending machines to display nutrition information. This should consist of multiple traffic light signposts to indicate levels of key nutrients in products, or at a minimum, kilojoule content information (with a statement about recommended kilojoule intake). Fast food outlets should be required to display nutrition information about each product on menus, menu boards and drive-through boards at the point of sale, and on tags next to self-service cabinets and food displays.  Vending machine operators should also be required to display nutrition information about products on the outside of vending machines.

Streets Paddle Pop TV ad [ 20% ]

24 January 2012

The OPC complained that an ad for Streets Paddle Pops breached the Australian Food and Grocery Council’s ‘Responsible Children’s Marketing Initiative’ (RCMI) because Paddle Pop ice creams are not a healthy dietary choice, the advertisement was directed to children and the ad was shown during high rating programs for children, including Junior Masterchef – Disneyland, Home Alone and Home Alone 2.

The advertisement featured children's themes, animation and a voiceover targetted at children.

Nestle Milky Bar Kids website [ 20% ]

27 July 2011

The OPC complained that the Nestle Milky Bar Kid competition website, at www.milkybar.com.au, breached the Australian Association of National Advertisers' (AANA) Food Code as it was contrary to prevailing community standards and undermined the importance of healthy diets. Recognising that the Responsible Children's Marketing Initiative (RCMI) does not apply to company owned websites, the OPC nevertheless asked the ASB to encourage Nestle to cease promoting Milky Bars directly to children and to withdraw the website.   

The website promoted the search for the new "Milky Bar Kid" competition. If featured young contenders and encouraged children to vote for their favourites. It also featured fun activities for children and promoted milky bars.

Hog's Breath website [ 20% ]

27 July 2011

The OPC complained that a Hog's Breath website, www.hogsbreath.com.au breached the Australian Association of National Advertisers' (AANA) Food Code as it is contrary to prevailing community standards on advertising unhealthy food to children, and undermines the importance of healthy diets.

The website features an animated hog that promotes unhealthy foods, including burgers, fries and soft drinks to children. It also features children's games and images to download and colour in.

Hog's Breath TV ad [ 20% ]

27 July 2011

The OPC complained that a Hog's Breath TV ad breached the Australian Association of National Advertisers' (AANA) Food Code as its content and placement during children's programs was contrary to prevailing community standards on unhealthy food advertising to children, and undermined the importance of healthy diets.

The advertisement featured a young girl and fun imagery and was broadcast during children's programs, including Totally Wild and Saturday Disney. The OPC asked the ASB and AANA to encourage Hog's Breath to become a signatory to the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children and to cease advertising to children.

Smarties website [ 20% ]

27 September 2010

The OPC complained that the Smarties website breached the RCMI because it was directed primarily to children and because Smarties are not a healthy dietary choice. The brightly-coloured website displays images of Smarties and features a colouring-in competition open only to children aged 3–10. See http://www.smarties-australia.com.au/

Policy brief: Food advertising voluntary codes [ 20% ]

The food industry’s voluntary advertising codes fail to protect children from exposure to unhealthy food advertising. The codes do not apply to the highest rating children’s programs, do not cover all forms of promotion, do not apply to all food advertisers, and contain unclear and inadequate nutrition criteria. Compliance with the codes is not monitored, there are no sanctions for breaches, and provisions of the codes are narrowly interpreted by the Advertising Standards Board. Legislation is needed to protect children from the detrimental effects of unhealthy food advertising.

Donut King Ice Age 3 TV ad and website [ 20% ]

24 December 2009

The OPC complained that a TV ad and website promoting Donut King’s ‘Ice Age 3 combo’ (iced donut and fruit freeze drink) with a free Ice Age 3 wind-up toy breached the premium and pester power clauses of the AANA Food Code because the ad and website were dominated by promotion of the toy, and encouraged children to pester parents for the toy. The complaint also argued that the ad and website were contrary to prevailing community standards.

Chicken Treat TV ad [ 20% ]

28 January 2011


The OPC complained that the Chicken Treat TV ad breached the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria’. The advertisement featured a fun animated chicken promoting two chicken and chips meals for $10.

Total 86 articles in this section.
Pages: << Previous 1 . 2 . 3 . [4] . 5 . 6 . 7 . 8 . 9 Next >>