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Total 86 articles in this section.
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Smarties TV ad [ 19% ]

7 September 2010

The OPC complained that the ad breached the RCMI because it was directed primarily to children and Smarties are not a healthy dietary choice. The ad, which featured children having fun while helping artists create Smarties inspired artworks, was intended to appeal to children’s creativity, imagination and sense of fun, and was broadcast during The X Factor, which is watched by very high numbers of children.

Junior Masterchef - Streets Magnum TV ad [ 19% ]

6 October 2010

The OPC complained that an ad for the Streets Magnum ‘1 in 6’ promotion breached the Australian Food and Grocery Council’s ‘Responsible Children’s Marketing Initiative’ (RCMI) because Magnum ice creams are not a healthy dietary choice, and the ad was shown during high rating programs for children, including Junior Masterchef, Modern Family, Talkin ‘Bout Your Generation and The Simpsons (all among the top ten rating programs for children aged 5-12 years).

Health groups release detailed investigation into failure of junk food marketing codes [ 19% ]

12 November 2012

Today, the Obesity Policy Coalition, a coalition of leading health bodies, has released one of the most comprehensive investigations into Australia’s self-regulatory system for food marketing ever undertaken.

Streets Paddle Pops website and TV ad [ 19% ]

10 February 2010

The OPC complained that the website and TV ad for the Streets Paddle Pop ‘Lick-a-prize’ promotion breached the AANA Food Code and Children’s Code because they featured a premium (the chance to win prizes), they were likely to mislead children to believe that the products being promoted were the prizes, they encouraged excessive consumption of Paddle Pops, and they created pester power.

See the OPC's complaint about the Paddle Pops website here

See the OPC's complaint about the Paddle Pops TV ad here

Oreos TV Ad 2 [ 19% ]

11 May 2011

The OPC complained that an advertisement for Kraft Oreos biscuits, which featured a child and toddler drinking milk and dunking their Oreos cookies, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice. The advertisement was also broadcast during programs/movies directed primarily to children (Ice Age, Alvin and the Chipmunks and Bee Movie).

Oreos TV Ad [ 19% ]

9 August 2010

The OPC complained that an ad for Kraft Oreos biscuits, which featured two boys in a schoolyard, who play a game involving pulling apart Oreos and nominating the girl the other boy will have to marry, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice.

Kellogg Nutri-Grain Iron Man TV ads [ 19% ]

16 June 2009

Kellogg’s Nutri-Grain ‘iron man’ TV ads featured a young man growing up into an iron man, and claimed that “as part of a balanced diet and regular exercise, Nutri-Grain has what it takes to help build your son into an Iron Man.” A further ad featured an iron man exercising in extreme conditions, and claimed that Nutri-Grain has “carbos for energy, protein for muscle development and calcium for bone strength...” The OPC complained that the ads were misleading and deceptive in breach of the AANA Food Code and the AANA Code of Ethics, because they created an overall impression that Nutri-Grain is healthy, good for, and beneficial to the active lifestyle of, children and young people (when in fact it is high in sugar and salt and low in fibre  and not a healthy breakfast cereal for children and young people).

Happy Meal website [ 19% ]

18 March 2011

The OPC complained that the McDonald's Happy Meal website, http://www.happymeal.com.au/, breached the Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children (QSRII) because the website is directed to children and Happy Meals do not meet the QSRII nutrition criteria.

Kellogg’s LCM Bars TV ad [ 19% ]

24 December 2009

The OPC complained that an ad for Kellogg's LCM bars was directed to children and LCMs are not a healthy snack for children. The ad features primary school-aged children in a schoolyard trying to guess the flavour of an LCM bar. It shows excited children flocking to betting stations to place their bets, and cheering when a boy finally guesses the correct flavour. The ad depicts LCM bars as causing great excitement among young children, and as attracting the attention and envy of a child’s peers.

Hungry Jack’s Kids Club Meals - Golden Compass TV ad [ 19% ]

14 February 2008

The OPC complained that the ad breached the premium provision of the AANA Food Code because it was directed to children and promoted free Golden Compass animal character toys with Kids Club Meals, and that it breached the pester power provision of the Code because it encouraged children to pester parents to take them to Hungry Jack's in order to buy the meal with the toys.

Total 86 articles in this section.
Pages: << Previous 1 . 2 . 3 . 4 . [5] . 6 . 7 . 8 . 9 Next >>