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Total 86 articles in this section.
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Kraft Chips Ahoy TV ad [ 17% ]

13 July 2011

The OPC complained that the Kraft's Chips Ahoy TV ad breached the Responsible Children's Marketing Initiative (RCMI) because the advertisement was directed to children, was broadcast during programs/movies directed to children (Happy Feet, Power Ranges and Fantastic Four) and because Chips Ahoy do not represent a healthy dietary choice consistent with established scientific or Australian government standards.

The advertisement featured animated cookies driving a car and singing.

Letter for The Sunday Age - 30 March 2008 [ 14% ]

On 23 March 2008, The Sunday Age published an opinion piece by Chris Berg from the Institute of Public Affairs, titled 'Nanny state ad bans won't stop kids liking junk food. The belief that free will is crushed by advertising is nonsense.' The OPC sent the following letter in response.

Salt, fat and energy reduction targets only valuable if monitored [ 6% ]

10 October 2012

The government and the Australian public should be wary of the Australian Food and Grocery Council's (AFGC) Healthier Australia Commitment, which was launched today, according to the Obesity Policy Coalition (OPC).

Vic report: Obesity crisis grossly understated [ 6% ]

27 September 2012

The Victorian Health Monitor has found that obesity prevalence in Victoria has been grossly underestimated. The report found that, when measured, almost 25 per cent of the Victorian population has a BMI in the obese category, which is much higher than the 17 per cent rate based on self-reporting.

Opinion piece for The Age [ 6% ]

9 September 2009

Opinion piece for The Age

Letter to The Australian [ 6% ]

13 August 2009

Letter to The Australian

Opinion piece for Sunday Age [ 6% ]

26 July 2009

Opinion piece for Sunday Age

Media coverage [ 6% ]

A selection of OPC media coverage across Australia

Unilever Paddle Pop ad found in breach of responsible marketing to kids code [ 6% ]

7 December 2016

Australia’s independent advertising watchdog, the Advertising Standards Board (ASB) has found Unilever in breach of the Responsible Children’s Marketing Initiative (RCMI) after a complaint by the Obesity Policy Coalition (OPC) was upheld.

Total 86 articles in this section.
Pages: << Previous 1 . 2 . 3 . 4 . 5 . 6 . [7] . 8 . 9 Next >>