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Comprehensive Review of Food Labelling Law and Policy [ 24% ]

14 May 2010

The Comprehensive Review of Food Labelling Law and Policy (2011) was undertaken at the request of the Australian Ministerial Council, with the agreement of the Council of Australian Governments.

The OPC's first submission was in response to the Food Regulation Standing Committee's (FRSC) Consultation Paper for a Front of Pack Labelling Policy Guideline. The OPC recommended that the policy guideline should support the introduction of a uniform, mandatory and easy to use front of pack labelling system, preferably a traffic light labelling system.

The OPC's second submission was in response to the review panel's issues consultation paper. It outlined a number of key recommendations for changes to food labelling law and policy to encourage healthier patterns of eating in the Australian population, including:

  • Mandatory traffic light labelling on the front of food packages, in fast food outlets and in food retail outlets in public institutions (e.g. hospitals and schools)
  • Restrictions on use of nutrition claims (e.g. high fibre) in food advertising and on packaging to foods that meet general nutrition profile criteria (to ensure claims can only be made about foods that are healthy overall)
  • Requirements for disclosure of nutrition information in food advertisements
  • Establishment of a national food labelling enforcement authority
  • Development of overarching food labelling principles, and detailed food labelling interpretation guidelines

The Review Panel adopted a number of the OPC's recommendations for food labelling reforms (see Labelling Logic - Review of Food Labelling Law and Policy Report). In particular, the Review Panel recommended the introduction of a traffic light labelling system on the front of food packs and fast food menus (recommendations 50 - 54), the introduction of mandatory energy labelling on fast food menus and vending machines (recommendation 18),  requirement that all foods that make nutrition claims must meet general nutrition profile criteria (recommendation 20b) and establishment of a food labelling bureau (recommendation 57- 61).

The OPC's third submission was to inform the Commonwealth and State and Territory governments' response to the Labelling Logic report. It encouraged Australian governments to support the adoption of the recommendations in the report, particularly recommendations 50 - 54, 18, 20b and 57-61. It also made some additional suggestions to strengthen the effectiveness of, and compliance with, any traffic light labelling scheme.

Victorian Parliamentary Inquiry: Schools and Healthy Community Living [ 24% ]

31 July 2009

In 2009 a parliamentary inquiry was conducted into the potential for developing opportunities for schools to become a focus for promoting healthy community living. The purpose of the OPC's submission was to support the work of Kids - ‘Go for your life' (KGFYL) in schools, and KGFYL's submission to the inquiry.

Hungry Jack’s Kids Club Meals - Golden Compass TV ad [ 24% ]

14 February 2008

The OPC complained that the ad breached the premium provision of the AANA Food Code because it was directed to children and promoted free Golden Compass animal character toys with Kids Club Meals, and that it breached the pester power provision of the Code because it encouraged children to pester parents to take them to Hungry Jack's in order to buy the meal with the toys.

Kraft Chips Ahoy TV ad [ 24% ]

13 July 2011

The OPC complained that the Kraft's Chips Ahoy TV ad breached the Responsible Children's Marketing Initiative (RCMI) because the advertisement was directed to children, was broadcast during programs/movies directed to children (Happy Feet, Power Ranges and Fantastic Four) and because Chips Ahoy do not represent a healthy dietary choice consistent with established scientific or Australian government standards.

The advertisement featured animated cookies driving a car and singing.

Hungry Jack’s Kids Club Meal and McDonald’s Happy Meal [ 24% ]

19 February 2010

The OPC complained that ads for McDonalds Happy Meals and Hungry Jack's Kids Club Meals were broadcast during C and P programs (Totally Wild) and featured premiums (free toys) in breach of the Children's Television Standards.

The McDonalds 'Stuff to Know' ad for Happy Meals promoted Ben 10 Alien Force Action Band toys and Little Miss Pet Shop Accessory Kits with meals. The Hungry Jack's ad for its Kids Club Meals promoted free Simpsons couch toys with meals.

Victorian Government review of the Planning and Environment Act [ 24% ]

1 May 2009

The OPC's first submission to the consultation paper on modernising Victoria's Planning and Environment Act highlighted the role of planning and the environment in improving public health. It recommended amendments to the Act to require that health be recognized as an objective of planning, and that health be taken into consideration throughout the planning process.

The Victorian government has released response papers and a draft Planning and Environment Amendment (General) Bill. One of the proposed changes to the Act was to update the objectives of planning to include "secure a pleasant, efficient, healthy and safe working, living and recreational environment for all people in Victoria".

The OPC (together with SunSmart) provided a second submission to the Victorian government supporting the inclusion of "healthy" in the objectives of the amended Act, but suggested that healthy be given a broad meaning, recognizing the influence of the physical environment on physical and mental health and wellbeing.

Uncle Toby’s Roll-Ups ‘Fruba News’ email and website [ 24% ]

18 May 2007

Uncle Tobys sent an email newsletter promoting Roll-Ups to children who had registered on the Roll-Ups ‘Frubalia' website. The newsletter and website told children to 'ask mum or dad' to buy Roll-Ups to enter competition to win prizes, including a Playstation, Sony camera and iPod.

The OPC complained to the ASB that the email and website breached clauses 3.5 (pester power) and 3.7 (premiums) of the AANA Food Code (because they told children to ask their parents to buy the product, and because they were dominated by a premium offer (entry to the competition and chance to win prizes).

Snickers, Mars Bar, Twix and Coca-Cola TV ads shown during The Simpsons [ 24% ]

6 October 2010

The OPC complained that ads for Snickers (American football and Betty White), Mars Bars (sports ball give-away), Coca-Cola (men watching foorball) and Twix (Commonwealth Games) breached the RCMI because they were broadcast during the Simpsons (among the top 10 highest rating shows for children) and because the products do not represent healthy dietary choices.

See Snickers complaint here

See Mars Bar complaint here

See Coca-Cola complaint here

See Twix complaint here

Kellogg Nutri-Grain Iron Man TV ads [ 24% ]

16 June 2009

Kellogg’s Nutri-Grain ‘iron man’ TV ads featured a young man growing up into an iron man, and claimed that “as part of a balanced diet and regular exercise, Nutri-Grain has what it takes to help build your son into an Iron Man.” A further ad featured an iron man exercising in extreme conditions, and claimed that Nutri-Grain has “carbos for energy, protein for muscle development and calcium for bone strength...” The OPC complained that the ads were misleading and deceptive in breach of the AANA Food Code and the AANA Code of Ethics, because they created an overall impression that Nutri-Grain is healthy, good for, and beneficial to the active lifestyle of, children and young people (when in fact it is high in sugar and salt and low in fibre  and not a healthy breakfast cereal for children and young people).

Mainland Munchables TV advertisement [ 24% ]

4 July 2007

The TV ad for Mainland ‘Munchables' featured a mother nagging her son about the contents of his lunchbox and telling him not to eat any junk. The OPC and Young Media Australia made a joint complaint to the ASB about the ad on the grounds that it breached AANA Food Code because it negatively portrayed mothers' attempts to encourage their sons to eat healthily, in a way that aimed to undermine parents in their role of guiding diet and lifestyle choices.

Total 174 articles in this section.
Pages: << Previous 1 . 2 . 3 . 4 . 5 . 6 . 7 . 8 . 9 . 10 . [11] . 12 . 13 . 14 . 15 . 16 . 17 . 18 Next >>