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Total 170 articles in this section.
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Chicken Treat TV ad [ 24% ]

28 January 2011


The OPC complained that the Chicken Treat TV ad breached the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria’. The advertisement featured a fun animated chicken promoting two chicken and chips meals for $10.

Donut King Ice Age 3 TV ad and website [ 24% ]

24 December 2009

The OPC complained that a TV ad and website promoting Donut King’s ‘Ice Age 3 combo’ (iced donut and fruit freeze drink) with a free Ice Age 3 wind-up toy breached the premium and pester power clauses of the AANA Food Code because the ad and website were dominated by promotion of the toy, and encouraged children to pester parents for the toy. The complaint also argued that the ad and website were contrary to prevailing community standards.

Hungry Jack’s Kids Club Meal (SpongeBob Square Pants) TV ad [ 24% ]

6 November 2009

The OPC complained that an ad for Hungry Jack’s Kids Club Meals, featuring Sponge Bob Square Pants characters and promoting free Sponge Bob Square Pants toys with meals, breached the ‘Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria. The OPC also complained that the ad breached the ‘premiums’ and ‘personalities/characters’ clauses of the QSRI because it promoted free toys, and featured licensed characters.

Streets Paddle Pop TV ad [ 24% ]

10 February 2010

The OPC complained that a Streets Paddle Pops ad featured a premium (competition to win toys and holidays) and was likely to have been broadcast during C and P programs in breach of the Children's Television Standards (it was frequently broadcast in the mornings between 7am and 12 pm, including during school holidays).

The ad promoted a competition to win prizes by buying Paddle Pops and matching prize codes on Paddle Pops sticks. A voice-over spoken in a young child's voice encouraged children to ‘get licking' to win the prizes and one million free Paddle Pops on offer.

McDonald's Happy Meal TV ads [ 24% ]

6 November 2009

The OPC complained that McDonald’s ‘Box of Fun’ and ‘Cartoon Network’ TV ads for Happy Meals breached the QSRI because they were directed to children, and advertised products that did not meet the QSRI nutrition criteria (the particular products contained in the Happy Meals could not be identified from the ad, and therefore could not be said to meet the QSRI nutrition criteria). The OPC also complained that the ‘Cartoon Network’ ad also breached the premium clause of the QSRI because it advertised free toys with Happy Meals.

Hungry Jacks Kids Club Meal (Simpsons) TV ad [ 24% ]

27 January 2010

The OPC complained that an ad for Hungry Jack’s Kids Club Meals promoting free Simpsons couch toys with meals breached the ‘Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria. The OPC noted that the Kids Club Meal had not changed since it was held by the ASB to breach the QSRI nutrition criteria. The OPC also complained that the ad breached the ‘premium’s and ‘personalities/characters’ clauses of the QSRI because it promoted free toys and featured licensed characters.

Smarties website [ 23% ]

27 September 2010

The OPC complained that the Smarties website breached the RCMI because it was directed primarily to children and because Smarties are not a healthy dietary choice. The brightly-coloured website displays images of Smarties and features a colouring-in competition open only to children aged 3–10. See http://www.smarties-australia.com.au/

Kellogg’s LCM Bars TV ad [ 23% ]

24 December 2009

The OPC complained that an ad for Kellogg's LCM bars was directed to children and LCMs are not a healthy snack for children. The ad features primary school-aged children in a schoolyard trying to guess the flavour of an LCM bar. It shows excited children flocking to betting stations to place their bets, and cheering when a boy finally guesses the correct flavour. The ad depicts LCM bars as causing great excitement among young children, and as attracting the attention and envy of a child’s peers.

Oreos TV Ad [ 23% ]

9 August 2010

The OPC complained that an ad for Kraft Oreos biscuits, which featured two boys in a schoolyard, who play a game involving pulling apart Oreos and nominating the girl the other boy will have to marry, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice.

Oreos TV Ad 2 [ 23% ]

11 May 2011

The OPC complained that an advertisement for Kraft Oreos biscuits, which featured a child and toddler drinking milk and dunking their Oreos cookies, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice. The advertisement was also broadcast during programs/movies directed primarily to children (Ice Age, Alvin and the Chipmunks and Bee Movie).

Total 170 articles in this section.
Pages: << Previous 1 . 2 . 3 . 4 . 5 . 6 . 7 . 8 . 9 . 10 . 11 . [12] . 13 . 14 . 15 . 16 . 17 Next >>