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Hungry Jacks Kids Club Meal (Simpsons) TV ad [ 24% ]

27 January 2010

The OPC complained that an ad for Hungry Jack’s Kids Club Meals promoting free Simpsons couch toys with meals breached the ‘Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria. The OPC noted that the Kids Club Meal had not changed since it was held by the ASB to breach the QSRI nutrition criteria. The OPC also complained that the ad breached the ‘premium’s and ‘personalities/characters’ clauses of the QSRI because it promoted free toys and featured licensed characters.

Kellogg’s LCM Bars TV ad [ 23% ]

24 December 2009

The OPC complained that an ad for Kellogg's LCM bars was directed to children and LCMs are not a healthy snack for children. The ad features primary school-aged children in a schoolyard trying to guess the flavour of an LCM bar. It shows excited children flocking to betting stations to place their bets, and cheering when a boy finally guesses the correct flavour. The ad depicts LCM bars as causing great excitement among young children, and as attracting the attention and envy of a child’s peers.

Smarties website [ 23% ]

27 September 2010

The OPC complained that the Smarties website breached the RCMI because it was directed primarily to children and because Smarties are not a healthy dietary choice. The brightly-coloured website displays images of Smarties and features a colouring-in competition open only to children aged 3–10. See

Oreos TV Ad [ 23% ]

9 August 2010

The OPC complained that an ad for Kraft Oreos biscuits, which featured two boys in a schoolyard, who play a game involving pulling apart Oreos and nominating the girl the other boy will have to marry, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice.

Oreos TV Ad 2 [ 23% ]

11 May 2011

The OPC complained that an advertisement for Kraft Oreos biscuits, which featured a child and toddler drinking milk and dunking their Oreos cookies, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice. The advertisement was also broadcast during programs/movies directed primarily to children (Ice Age, Alvin and the Chipmunks and Bee Movie).

Kellogg Zoo Pass TV ad and website [ 23% ]

7 December 2009

Ads for Kellogg’s products (including K-Time Twist Bars) featured a mother and child eating breakfast, and promoted a two-for-one zoo pass offer. The offer was also promoted on the Kellogg’s website. The OPC complained that the ads and website breached the premium clause of the Australian Food and Grocery Council's Responsible Children's Marketing Initiative because they were dominated by the zoo pass offer.

SA Health: Display of Kilojoule Information in Chain Food Outlets - Explanatory Paper for Draft Food Variation Regulations 2011 [ 23% ]

23 September 2011

The OPC's submission to SA Health's explanatory paper strongly supported the proposed regulations to require the display of kilojoule information on menus in chain food outlets in South Australia. The OPC also made recommendations to strengthen the application of the proposed regulations and encourage compliance by the food industry.

Victorian government's Inquiry into Environmental Design and Public Health [ 23% ]

30 June 2011

The OPC's submission to the inquiry welcomed the Victorian Legislative Council Environment and Planning Committee's broad Terms of Reference, including to review the evidence regarding the contribution of the environment to public health and wellbeing, evaluate the current approach to environmental design and planning in Victoria and determine opportunities to influence environmental design and planning for health. It supported the call in VicHealth's submission for improvements to planning that increase access to healthier foods and promote physical activity. In addition, it encouraged the committee to review the evidence on the relationship between the number of fast food outlets in a neighbourhood and health outcomes in the commmunity.

This inquiry followed on from an incomplete review by the Victorian government in 2009 of the Planning and Environment Act.  In its submissions to this review, the OPC highlighted the role of planning and the environment in improving public health. It also recommended amendments to the Act to require that health and wellbeing be recognized as objectives of planning, and that health be taken into consideration throughout the planning process. To view these submissions, click here.

OPC congratulates Kellogg’s for adding Health Star Ratings to cereal products [ 23% ]

20 April 2015

The Obesity Policy Coalition is today congratulating Kellogg’s on its decision to add Health Star Ratings to its breakfast cereal products.

ACT Government's consultation ‘Have your say on food and drink marketing in Canberra, particularly those aimed at children' [ 23% ]

1 November 2015

The OPC's submission welcomed the ACT government's interest in restricting unhealthy food marketing to children in the locations proposed, including in businesses, sporting clubs and organisations, and ACT government venues, while also highlighting the importance of a comprehensive approach, led by government, capable of ensuring that children's exposure to unhealthy food marketing is reduced in a meaningful way. Further information about the ACT's consultation is available here  

Total 176 articles in this section.
Pages: << Previous 1 . 2 . 3 . 4 . 5 . 6 . 7 . 8 . 9 . 10 . 11 . 12 . [13] . 14 . 15 . 16 . 17 . 18 Next >>