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The OPC has backed an election commitment announced today by the ACT Greens to restrict junk food advertising directed at children. The proposed plan would mean junk food advertising was no longer able to be shown on TV when large numbers of children are watching.
A report released by the Australian Food and Grocery Council (AFGC) today highlights how ineffective self-regulation has been in decreasing children's exposure to junk food advertising.
Endorsements by well-known sports personalities and selective nutrition claims on food packaging influence parents to buy unhealthy food for their children, according to Cancer Council Victoria’s new study.
The OPC's submission focuses on how the Public Health and Wellbeing Plan 2015-2019 may best support Victorian state and local governments to take the urgent steps needed to improve diets and reduce the impacts of overweight and obesity in Victoria.
Leading health organisations have today congratulated the Victorian Government for passing legislation to make kilojoule labelling on menus mandatory, as new data shows the majority of Victorians support the move, along with an education campaign.
Letter to The Sunday Age
The OPC complained that the Nestle Milky Bar Kid competition website, at www.milkybar.com.au, breached the Australian Association of National Advertisers' (AANA) Food Code as it was contrary to prevailing community standards and undermined the importance of healthy diets. Recognising that the Responsible Children's Marketing Initiative (RCMI) does not apply to company owned websites, the OPC nevertheless asked the ASB to encourage Nestle to cease promoting Milky Bars directly to children and to withdraw the website.
The website promoted the search for the new "Milky Bar Kid" competition. If featured young contenders and encouraged children to vote for their favourites. It also featured fun activities for children and promoted milky bars.
The OPC complained that a Hog's Breath website, www.hogsbreath.com.au breached the Australian Association of National Advertisers' (AANA) Food Code as it is contrary to prevailing community standards on advertising unhealthy food to children, and undermines the importance of healthy diets.
The website features an animated hog that promotes unhealthy foods, including burgers, fries and soft drinks to children. It also features children's games and images to download and colour in.