The following results match your search query. Relevancy percentages are calculated based on keyword frequency and positioning within each document.

Advanced Search Form
  1. Search for:

Total 44 articles in this section.
Pages: << Previous 1 . [2] . 3 . 4 . 5 Next >>

Kellogg Nutri-Grain Iron Man TV ads [ 30% ]

16 June 2009

Kellogg’s Nutri-Grain ‘iron man’ TV ads featured a young man growing up into an iron man, and claimed that “as part of a balanced diet and regular exercise, Nutri-Grain has what it takes to help build your son into an Iron Man.” A further ad featured an iron man exercising in extreme conditions, and claimed that Nutri-Grain has “carbos for energy, protein for muscle development and calcium for bone strength...” The OPC complained that the ads were misleading and deceptive in breach of the AANA Food Code and the AANA Code of Ethics, because they created an overall impression that Nutri-Grain is healthy, good for, and beneficial to the active lifestyle of, children and young people (when in fact it is high in sugar and salt and low in fibre  and not a healthy breakfast cereal for children and young people).

Mainland Munchables TV advertisement [ 30% ]

4 July 2007

The TV ad for Mainland ‘Munchables' featured a mother nagging her son about the contents of his lunchbox and telling him not to eat any junk. The OPC and Young Media Australia made a joint complaint to the ASB about the ad on the grounds that it breached AANA Food Code because it negatively portrayed mothers' attempts to encourage their sons to eat healthily, in a way that aimed to undermine parents in their role of guiding diet and lifestyle choices.

Streets Paddle Pops website and TV ad [ 30% ]

10 February 2010

The OPC complained that the website and TV ad for the Streets Paddle Pop ‘Lick-a-prize’ promotion breached the AANA Food Code and Children’s Code because they featured a premium (the chance to win prizes), they were likely to mislead children to believe that the products being promoted were the prizes, they encouraged excessive consumption of Paddle Pops, and they created pester power.

See the OPC's complaint about the Paddle Pops website here

See the OPC's complaint about the Paddle Pops TV ad here

Smarties TV ad [ 30% ]

7 September 2010

The OPC complained that the ad breached the RCMI because it was directed primarily to children and Smarties are not a healthy dietary choice. The ad, which featured children having fun while helping artists create Smarties inspired artworks, was intended to appeal to children’s creativity, imagination and sense of fun, and was broadcast during The X Factor, which is watched by very high numbers of children.

Hog's Breath website [ 30% ]

27 July 2011

The OPC complained that a Hog's Breath website, www.hogsbreath.com.au breached the Australian Association of National Advertisers' (AANA) Food Code as it is contrary to prevailing community standards on advertising unhealthy food to children, and undermines the importance of healthy diets.

The website features an animated hog that promotes unhealthy foods, including burgers, fries and soft drinks to children. It also features children's games and images to download and colour in.

Chicken Treat TV ad [ 30% ]

28 January 2011


The OPC complained that the Chicken Treat TV ad breached the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria’. The advertisement featured a fun animated chicken promoting two chicken and chips meals for $10.

Hog's Breath TV ad [ 30% ]

27 July 2011

The OPC complained that a Hog's Breath TV ad breached the Australian Association of National Advertisers' (AANA) Food Code as its content and placement during children's programs was contrary to prevailing community standards on unhealthy food advertising to children, and undermined the importance of healthy diets.

The advertisement featured a young girl and fun imagery and was broadcast during children's programs, including Totally Wild and Saturday Disney. The OPC asked the ASB and AANA to encourage Hog's Breath to become a signatory to the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children and to cease advertising to children.

Donut King Ice Age 3 TV ad and website [ 30% ]

24 December 2009

The OPC complained that a TV ad and website promoting Donut King’s ‘Ice Age 3 combo’ (iced donut and fruit freeze drink) with a free Ice Age 3 wind-up toy breached the premium and pester power clauses of the AANA Food Code because the ad and website were dominated by promotion of the toy, and encouraged children to pester parents for the toy. The complaint also argued that the ad and website were contrary to prevailing community standards.

Hungry Jack’s Kids Club Meal (SpongeBob Square Pants) TV ad [ 30% ]

6 November 2009

The OPC complained that an ad for Hungry Jack’s Kids Club Meals, featuring Sponge Bob Square Pants characters and promoting free Sponge Bob Square Pants toys with meals, breached the ‘Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria. The OPC also complained that the ad breached the ‘premiums’ and ‘personalities/characters’ clauses of the QSRI because it promoted free toys, and featured licensed characters.

McDonald's Happy Meal TV ads [ 30% ]

6 November 2009

The OPC complained that McDonald’s ‘Box of Fun’ and ‘Cartoon Network’ TV ads for Happy Meals breached the QSRI because they were directed to children, and advertised products that did not meet the QSRI nutrition criteria (the particular products contained in the Happy Meals could not be identified from the ad, and therefore could not be said to meet the QSRI nutrition criteria). The OPC also complained that the ‘Cartoon Network’ ad also breached the premium clause of the QSRI because it advertised free toys with Happy Meals.

Total 44 articles in this section.
Pages: << Previous 1 . [2] . 3 . 4 . 5 Next >>