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Total 46 articles in this section.
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Snickers, Mars Bar, Twix and Coca-Cola TV ads shown during The Simpsons [ 25% ]

6 October 2010

The OPC complained that ads for Snickers (American football and Betty White), Mars Bars (sports ball give-away), Coca-Cola (men watching foorball) and Twix (Commonwealth Games) breached the RCMI because they were broadcast during the Simpsons (among the top 10 highest rating shows for children) and because the products do not represent healthy dietary choices.

See Snickers complaint here

See Mars Bar complaint here

See Coca-Cola complaint here

See Twix complaint here

Exposing the Charade report [ 25% ]

12 November 2012

The Obesity Policy Coalition has released one of the most comprehensive investigations into Australia's self-regulatory system for food marketing ever undertaken.

Detailed analysis illustrates how the advertising codes that claim to protect children from junk food advertising have resolutely failed. Further, the report highlights the litany of loopholes being used by the processed food industry to continue to promote their products despite childhood obesity sitting at record levels. 

Read the report.  

See the Obesity Policy Coalition's media release.

 

Letter to The Australian: Parents need support [ 24% ]

19 May 2008

Letter to The Australian

Media releases [ 24% ]

The Obesity Policy Coalition has commented on a number of issues in the media and through media releases.

Oreos TV Ad 2 [ 24% ]

11 May 2011

The OPC complained that an advertisement for Kraft Oreos biscuits, which featured a child and toddler drinking milk and dunking their Oreos cookies, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice. The advertisement was also broadcast during programs/movies directed primarily to children (Ice Age, Alvin and the Chipmunks and Bee Movie).

Oreos TV Ad [ 24% ]

9 August 2010

The OPC complained that an ad for Kraft Oreos biscuits, which featured two boys in a schoolyard, who play a game involving pulling apart Oreos and nominating the girl the other boy will have to marry, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice.

Kellogg’s LCM Bars TV ad [ 24% ]

24 December 2009

The OPC complained that an ad for Kellogg's LCM bars was directed to children and LCMs are not a healthy snack for children. The ad features primary school-aged children in a schoolyard trying to guess the flavour of an LCM bar. It shows excited children flocking to betting stations to place their bets, and cheering when a boy finally guesses the correct flavour. The ad depicts LCM bars as causing great excitement among young children, and as attracting the attention and envy of a child’s peers.

Hungry Jacks Kids Club Meal (Simpsons) TV ad [ 24% ]

27 January 2010

The OPC complained that an ad for Hungry Jack’s Kids Club Meals promoting free Simpsons couch toys with meals breached the ‘Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria. The OPC noted that the Kids Club Meal had not changed since it was held by the ASB to breach the QSRI nutrition criteria. The OPC also complained that the ad breached the ‘premium’s and ‘personalities/characters’ clauses of the QSRI because it promoted free toys and featured licensed characters.

McDonald's Happy Meal TV ads [ 24% ]

6 November 2009

The OPC complained that McDonald’s ‘Box of Fun’ and ‘Cartoon Network’ TV ads for Happy Meals breached the QSRI because they were directed to children, and advertised products that did not meet the QSRI nutrition criteria (the particular products contained in the Happy Meals could not be identified from the ad, and therefore could not be said to meet the QSRI nutrition criteria). The OPC also complained that the ‘Cartoon Network’ ad also breached the premium clause of the QSRI because it advertised free toys with Happy Meals.

Hungry Jack’s Kids Club Meal (SpongeBob Square Pants) TV ad [ 24% ]

6 November 2009

The OPC complained that an ad for Hungry Jack’s Kids Club Meals, featuring Sponge Bob Square Pants characters and promoting free Sponge Bob Square Pants toys with meals, breached the ‘Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria. The OPC also complained that the ad breached the ‘premiums’ and ‘personalities/characters’ clauses of the QSRI because it promoted free toys, and featured licensed characters.

Total 46 articles in this section.
Pages: << Previous 1 . 2 . [3] . 4 . 5 Next >>