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Total 46 articles in this section.
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Fanta loses fizz: Ad and app pulled for directly marketing to kids [ 100% ]

15 July 2015

A Fanta television advertisement and mobile phone app have been pulled after the Advertising Standards Board found they broke the rules by directly marketing an unhealthy drink to children.

Streets Paddle Pop TV ad [ 96% ]

10 February 2010

The OPC complained that a Streets Paddle Pops ad featured a premium (competition to win toys and holidays) and was likely to have been broadcast during C and P programs in breach of the Children's Television Standards (it was frequently broadcast in the mornings between 7am and 12 pm, including during school holidays).

The ad promoted a competition to win prizes by buying Paddle Pops and matching prize codes on Paddle Pops sticks. A voice-over spoken in a young child's voice encouraged children to ‘get licking' to win the prizes and one million free Paddle Pops on offer.

Streets Paddle Pop TV ad [ 96% ]

24 January 2012

The OPC complained that an ad for Streets Paddle Pops breached the Australian Food and Grocery Council’s ‘Responsible Children’s Marketing Initiative’ (RCMI) because Paddle Pop ice creams are not a healthy dietary choice, the advertisement was directed to children and the ad was shown during high rating programs for children, including Junior Masterchef – Disneyland, Home Alone and Home Alone 2.

The advertisement featured children's themes, animation and a voiceover targetted at children.

Milo 'Hey Gilly' CD-Rom TV ad [ 94% ]

18 May 2007

The OPC complained to Network Ten and the Australian Communications and Media Authority that an ad for Milo, which featured Adam Gilchrist and promoted a free 'Hey Gilly' cricket CD-Rom, breached the Commercial Television Industry Code of Practice and the Children's Television Standards because it was dominated by a premium offer (the free CD-Rom).

See the OPC's complaint to Network Ten here

See the OPC's complaint to ACMA here

Streets Paddle Pops website and TV ad [ 93% ]

10 February 2010

The OPC complained that the website and TV ad for the Streets Paddle Pop ‘Lick-a-prize’ promotion breached the AANA Food Code and Children’s Code because they featured a premium (the chance to win prizes), they were likely to mislead children to believe that the products being promoted were the prizes, they encouraged excessive consumption of Paddle Pops, and they created pester power.

See the OPC's complaint about the Paddle Pops website here

See the OPC's complaint about the Paddle Pops TV ad here

Food advertising legislation blueprint [ 92% ]

The Obesity Policy Coalition has launched a new blueprint for regulating junk food advertising to children. The blueprint sets out a plan for federal and state and territory governments to enact legislation to restrict all forms of advertising and promotion of unhealthy food and beverages to children. It specifies how legislation should operate, the types of advertising and promotion that should be restricted, and proposes definitions for key terms and phrases such as ‘unhealthy food’ and ‘directed to children’. 

The blueprint has been backed by all leading Australian public health agencies, including the Australian Chronic Disease Prevention Alliance, the Australian Medical Association, and the Coalition on Food Advertising to Children.

See a summary of the proposal here

Snickers, Mars Bar, Twix and Coca-Cola TV ads shown during The Simpsons [ 88% ]

6 October 2010

The OPC complained that ads for Snickers (American football and Betty White), Mars Bars (sports ball give-away), Coca-Cola (men watching foorball) and Twix (Commonwealth Games) breached the RCMI because they were broadcast during the Simpsons (among the top 10 highest rating shows for children) and because the products do not represent healthy dietary choices.

See Snickers complaint here

See Mars Bar complaint here

See Coca-Cola complaint here

See Twix complaint here

Public supports tougher regulation of unhealthy food advertising [ 86% ]

16 November 2011

93% of South Australians agree the time has come to put a stop to unhealthy food producers from targeting kids through glitzy television ads and marketing ploys.

Walt Disney's junk food ad ban exposes TV's influence on kids [ 86% ]

7 June 2012

Walt Disney has announced it will institute a junk food advertising ban on programs for children across its networks.

Hog's Breath TV ad [ 84% ]

27 July 2011

The OPC complained that a Hog's Breath TV ad breached the Australian Association of National Advertisers' (AANA) Food Code as its content and placement during children's programs was contrary to prevailing community standards on unhealthy food advertising to children, and undermined the importance of healthy diets.

The advertisement featured a young girl and fun imagery and was broadcast during children's programs, including Totally Wild and Saturday Disney. The OPC asked the ASB and AANA to encourage Hog's Breath to become a signatory to the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children and to cease advertising to children.

Total 46 articles in this section.
Pages: [1] . 2 . 3 . 4 . 5 Next >>