The following results match your search query. Relevancy percentages are calculated based on keyword frequency and positioning within each document.

Advanced Search Form
  1. Search for:

Total 46 articles in this section.
Pages: << Previous 1 . [2] . 3 . 4 . 5 Next >>

Exposing the Charade report [ 83% ]

12 November 2012

The Obesity Policy Coalition has released one of the most comprehensive investigations into Australia's self-regulatory system for food marketing ever undertaken.

Detailed analysis illustrates how the advertising codes that claim to protect children from junk food advertising have resolutely failed. Further, the report highlights the litany of loopholes being used by the processed food industry to continue to promote their products despite childhood obesity sitting at record levels. 

Read the report.  

See the Obesity Policy Coalition's media release.

 

Kellogg Zoo Pass TV ad and website [ 81% ]

7 December 2009

Ads for Kellogg’s products (including K-Time Twist Bars) featured a mother and child eating breakfast, and promoted a two-for-one zoo pass offer. The offer was also promoted on the Kellogg’s website. The OPC complained that the ads and website breached the premium clause of the Australian Food and Grocery Council's Responsible Children's Marketing Initiative because they were dominated by the zoo pass offer.

Donut King Ice Age 3 TV ad and website [ 81% ]

24 December 2009

The OPC complained that a TV ad and website promoting Donut King’s ‘Ice Age 3 combo’ (iced donut and fruit freeze drink) with a free Ice Age 3 wind-up toy breached the premium and pester power clauses of the AANA Food Code because the ad and website were dominated by promotion of the toy, and encouraged children to pester parents for the toy. The complaint also argued that the ad and website were contrary to prevailing community standards.

Mainland Munchables TV advertisement [ 81% ]

4 July 2007

The TV ad for Mainland ‘Munchables' featured a mother nagging her son about the contents of his lunchbox and telling him not to eat any junk. The OPC and Young Media Australia made a joint complaint to the ASB about the ad on the grounds that it breached AANA Food Code because it negatively portrayed mothers' attempts to encourage their sons to eat healthily, in a way that aimed to undermine parents in their role of guiding diet and lifestyle choices.

Health coalition applauds Tasmania for taking the lead on junk food ads [ 80% ]

10 May 2011

The Obesity Policy Coalition has applauded Tasmanian Minister for Consumer Protection, Nick McKim, for taking the lead in protecting children from junk food advertising by calling for an investigation today.

Junior Masterchef - Streets Magnum TV ad [ 79% ]

6 October 2010

The OPC complained that an ad for the Streets Magnum ‘1 in 6’ promotion breached the Australian Food and Grocery Council’s ‘Responsible Children’s Marketing Initiative’ (RCMI) because Magnum ice creams are not a healthy dietary choice, and the ad was shown during high rating programs for children, including Junior Masterchef, Modern Family, Talkin ‘Bout Your Generation and The Simpsons (all among the top ten rating programs for children aged 5-12 years).

Oreos TV Ad 2 [ 79% ]

11 May 2011

The OPC complained that an advertisement for Kraft Oreos biscuits, which featured a child and toddler drinking milk and dunking their Oreos cookies, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice. The advertisement was also broadcast during programs/movies directed primarily to children (Ice Age, Alvin and the Chipmunks and Bee Movie).

Hungry Jack’s Kids Club Meal (SpongeBob Square Pants) TV ad [ 79% ]

6 November 2009

The OPC complained that an ad for Hungry Jack’s Kids Club Meals, featuring Sponge Bob Square Pants characters and promoting free Sponge Bob Square Pants toys with meals, breached the ‘Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children’ (QSRI) because the ad was directed to children, and the advertised meal did not meet the QSRI nutrition criteria. The OPC also complained that the ad breached the ‘premiums’ and ‘personalities/characters’ clauses of the QSRI because it promoted free toys, and featured licensed characters.

Oreos TV Ad [ 78% ]

9 August 2010

The OPC complained that an ad for Kraft Oreos biscuits, which featured two boys in a schoolyard, who play a game involving pulling apart Oreos and nominating the girl the other boy will have to marry, breached the RCMI because it was directed primarily to children, and Oreos are not a healthy dietary choice.

Smarties TV ad [ 78% ]

7 September 2010

The OPC complained that the ad breached the RCMI because it was directed primarily to children and Smarties are not a healthy dietary choice. The ad, which featured children having fun while helping artists create Smarties inspired artworks, was intended to appeal to children’s creativity, imagination and sense of fun, and was broadcast during The X Factor, which is watched by very high numbers of children.

Total 46 articles in this section.
Pages: << Previous 1 . [2] . 3 . 4 . 5 Next >>