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Hog's Breath TV ad

27 July 2011

Summary

The OPC complained that a Hog's Breath TV ad breached the Australian Association of National Advertisers' (AANA) Food Code as its content and placement during children's programs was contrary to prevailing community standards on unhealthy food advertising to children, and undermined the importance of healthy diets.

The advertisement featured a young girl and fun imagery and was broadcast during children's programs, including Totally Wild and Saturday Disney. The OPC asked the ASB and AANA to encourage Hog's Breath to become a signatory to the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children and to cease advertising to children.

Outcome

REJECTED

The ASB decided that the ad did not breach the AANA Food Code as advertising a restaurant for adults and children is not contrary to prevailing community standards, and advertising food available at a restaurant does not undermine healthy diets. The ASB confirmed that Hog's Breath is not a signatory to the QSRII, therefore the initiative does not apply.

Read the ASB decision