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Hog's Breath website

27 July 2011

Summary

The OPC complained that a Hog's Breath website, www.hogsbreath.com.au  breached the Australian Association of National Advertisers' (AANA) Food Code as it is contrary to prevailing community standards on advertising unhealthy food to children, and undermines the importance of healthy diets.

The website features an animated hog that promotes unhealthy foods, including burgers, fries and soft drinks to children. It also features children's games and images to download and colour in.

Outcome

REJECTED

The ASB decided that the website did not breach the AANA Food Code as advertising a menu on a company owned websites is not contrary to prevailing community standards and does not undermine healthy diets. It also decided that the ad did not breach the AANA Children's Code as while the website has some images likely to be of interest to children, the overall content would be appealing to all ages. It also found that the product itself is not of principal appeal to children.

Read the ASB decision