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KFC Snack the Face app

11 April 2014

Summary

The OPC complained that the KFC "snack your face" app, where players help animated pieces of KFC popcorn chicken "escape the clutches of the evil Professor Snackbot" by undertaking puzzles, navigating challenges and avoiding obstacles such as buzz saws and lasers, was an advertisement promoting unhealthy products to children. By playing the game and achieving milestones, players receive prizes of vouchers for snack foods from the KFC snack menu.

Outcome

The complaint was dismissed. It was found it was not directed primarily to children.

Read the ASB's decision.