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Mamee Monster Snacks TV ad & website

11 April 2014

Summary

The OPC complained that a TV ad for Mamee Monster Snacks promoted a product to children which was not a healthier dietary choice.  It featured a large, furry monster smiling widely and eating Mamee Monster snacks, which contain significant amounts of salt and saturated fat.

Outcome

The complaint was not considered by the Board because the advertiser is not a signatory to the self-regulatory code.

Read the ASB's decision.