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Peters Zombies TV ad

11 April 2014

Summary

The OPC argued that this 2013 TV ad for Peters "Zombies" icy poles breached the self-regulatory codes, by using cartoons to promote a product to children that did not represent a healthier dietary choice. Zombies icy poles contain more than 20% sugar, providing more than15 grams of sugar per serve, but no valuable dietary nutrients save for water.

Outcome

Correspondence was received indicating the advertiser's campaign had already ended therefore the complaint would not be considered by the Board.

See the ASB's response