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Overbranded, Underprotected

How industry self-regulation is failing to protect our children from unhealthy food marketing

As Australian children go about their daily lives, they are exposed to a huge amount of unhealthy food marketing. Food companies and fast food chains bombard kids with unhealthy food promotions on television, online, on the street, at the shops, while watching and playing sport, and sometimes even at school.

For the last 10 years, the food and advertising industries have set their own rules around how they can market foods to children through a complex system of self-regulatory codes. In practice, this report shows that this self-regulation does not protect children from unhealthy food marketing.

 

Overbranded, Underprotected is a comprehensive analysis of how the current system fails in the objective to protect children from the marketing of unhealthy food and what needs to be done to improve the way the system works.

Why has the system failed, and what action is needed?

How is self-regulation failing to protect our children? summary sheet

This summary sheet outlines why the system has failed and what the government must regulate to reduce children's exposure to unhealthy food marketing.

Overbranded, Underprotected: How industry self-regulation is failing to protect children from unhealthy food marketing

Full report

Take action

Post to social media

Don’t leave our children’s health in the hands of the junk food and marketing industry. Self-regulation does not work.

Protect kids from junk food marketing. Stop letting the food industry regulate themselves: it’s time for the government to step in and take action.

How is self-regulation failing to protect children?

Protecting children from unhealthy food marketing: what action is needed?

Write to your Federal MP

Let them know you want to see the national government step in to regulate the food and advertising industry, and limit how much unhealthy food marketing kids are exposed to.

See what else you can do