Kids are sweet enough

All children deserve the best start in life, ensuring they can grow and develop in the healthiest way possible.

For many children, ready-made baby and toddler foods make up a significant portion of what they eat every day. These foods should support good health and wellbeing, but the processed food industry uses sugars, including highly processed fruit sugars, in these ready-made foods and promotes them with claims and product names to make them appear healthy.

The Australian Government must set higher standards for the ingredients, labelling and promotion of baby and toddler foods. The first step is mandatory added sugar labelling to ensure sugars can be easily identified.

Sign up to support       Find out more about added sugar labelling

Kids are sweet enough infographic


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Add your name to help us give our youngest Australians a healthier start to life, with nutritious foods that support good health and development.

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Click on the links below to learn more about sugars found in baby and toddler foods and how they are labelled and promoted to make them appear healthier than they may really be:

Sugars in baby and toddler foods

Over half of toddler snack foods contain sugars that are harmful to health.

Labelling of baby and toddler foods

One in four ready-made baby and toddler foods has a name that does not accurately reflect ingredients.

Promotion of baby and toddler foods

Every single baby and toddler food in Australia contains at least one claim, some with up to 17!


Sick of the sweet talk? Help us protect our kids’ health by sharing our message with your networks.



A growing number of organisations and individuals are signing up to call for improved standards for the composition, labelling and promotion of foods for our youngest consumers.


Cancer Council Victoria
Cancer Council Victoria
Diabetes Australia
Australian Health Promotion Association
Nourish Network
Victorian Health Promotion Foundation (VicHealth)
Parents’ Voice
Global Obesity Centre, Institute for Health Transformation, Deakin University
National Heart Foundation of Australia
Public Health Association of Australia
The Institute for Physical Activity and Nutrition, IPAN
George Institute for Global Health
World Breastfeeding Trends Initiative Australia
Victorian Aboriginal Community Controlled Health Organisation (VACCHO)
Australian Breastfeeding Association
Koolkan Aurukun State School
The Root Cause
Australian Dental Association
Dietitians Australia
Stroke Foundation
Weight Issues Network Ltd
Melbourne School of Population and Global Health
Nutrition Australia Victoria
Healthy Food Systems Australia
Health Coalition Aotearoa
Food and Mood Centre Deakin University
That Sugar Movement
Healthy Kids Association
Public Health Association of New Zealand


Melanie Venz
Eliza Tucci
Liz Flamsteed
Enhanced Maternal and Child Health Nurse
Rural City of Wangaratta Maternal and Child Health
Moshe Nassi
Theresa POWER
Vesna Courtot
Principal Practitione HealthWatch
Child Protection
Nell Gray
Peter White
Valerie Bush
Peter Johnson
Kate Eyre
Sara Dingle
Leng Te
Danielle Vinton
Lyn Davies
robert earl
Alex Chung
Research Fellow
Monash University
Mimi Dia
Cate Browne
Sarah Dwyer
Sarah Dwyer Consulting
Michelle Camilleri
Senior Health Promotion Officer
Mikala Atkinson
Lauren Keane
Tanya McKenna
Sallie Kendall
Nikki Wight
Claire Hardi
Healthy Lifestyles Campaign Coordinator
Cancer Council Victoria
Helen Starr
Liesl Doehring
Lisa McWilliam
Bhavika Patel
Cancer Council Victoria
Gail Boddy
PhD candidate
Deakin University
Neale Blackwood
A4 Accounting
Bindi Borg
Adjunct Fellow - Public Health Nutrition
Department of Health Systems and Populations, Faculty of Medicine and Health Sciences, Macquarie University
Melanie Walters
Victoria Marshall-Cerins
Executive Officer
Australian Breastfeeding Association
Naomi Hull
RN, IBCLC, MPH (Nutrition)
Maureen Greet
Shereen Abdelghani
David Pearson
Staff Specialist ICU
Gold Coast Health
Heather Lawson
Monique Boatwright
Manami Henderson
Health Promotion Officer (Accredited Practicing Dietitian)
Manami Henderson
Health Promotion Officer (Accredited Practicing Dietitian)
Helen Dooley
Gail Gillin
Mariana Campos
Research scientist
Jess Leeson
Maria Barikhnovskaya
Nikki Adams
Nikki Adams
Jennifer Golden
Sokka Ung
Heal and Nourish
Rita Yazdani
Zoe James
Danielle McMillan
Joanne Henry
Jackie Ngui
Luke Western
David Talbot
Belma Sal
Emily Brown
Malin Marquardt
Vinu shankar Ganesun
Penny McIntyre
Kimberly Matthews
Amanda Slattery
Therese de Young
Michael Chandler
Tara Mendis
Tony Mooney
Chaitali Wa
Sally Dunbar
Clarence GP Superclinic
Sharon Bee
Tagai State College
Maree Rice
Jennifer Austin
Jill Tenner
Aimee Davenport
Tess Monda
Head of Food Studies
Mentone grammar school
Andrew Wilson
Engagement Lead and Board Member
The Weight Issues Network
Mel Scott
Julian Cleary
Ashley Dawes
Amy Fiddes
Anna Zentgraf
Maternal and Child Health Nurse
City of Whittlesea Maternal and Child health
Vicki Robinson
Jennifer Peters
That Sugar Movement
Andrew Wilson
Engagement Lead and Board Member
The Weight Issues Network
Helena Teede
Professor women’s health
Monash University
Angela Johnson
Nutrition Consultant
Ian Richard Epondulan
Oral Health Therapist/Public Health Worker
Julie Woods
Senior Lecturer
Deakin University
Stephanie Kilpatrick
Catharine Fleming
Lecturer in Public Health
Western Sydney University
Rosemary Stanton
Iindependant public health nutritionist
Stu Wells