One in four ready-made baby and toddler foods has a name that does not accurately reflect ingredients. These product names often include fruits or vegetables, yet in many cases only contain flavouring or powder and no beneficial vegetable or fruit ingredients.
With two in three parents reporting that the name of a product guides their choices, it is important that product names are accurate and do not mislead or confuse them about the actual health and nutritional benefits of the product.
We’re calling for front-of-pack product names for ready-made baby and toddler foods to accurately reflect ingredients, to ensure consumers aren’t misled.
Read our short brief for more details.