11 April 2014
The Coco Pops "Coco Beats" website invites children, with their parents, to engage in musical activities with Coco the Monkey, requiring the use of specially marked packs of Coco Pops. The OPC complained the ad promoted a product to children that did not represent a healthier dietary choice.
The complaint was upheld because the advertisement was directed to children and did not promote healthy diets. Disappointingly however, it was also found that Coco Pops were a "healthier choice," and may be advertised to children under the self-regulatory codes.
Read the ASB's decision.