29 August 2011
The OPC complained that the promotion of the Hungry Jack's Kids Club and meals on the Hungry Jack's website, www.hungryjacks.com.au , breached the Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children (QSRII) because the website is directed to children and meals depicted on the website do not meet the QSRII nutrition criteria.
The ASB decided that the Hungry Jack's website did not breach the QSRII because it is not directed to children. The ASB determined that the Kids Club section on the website is directed to adults and parents.
Read the ASB decision.