28 July 2014
The OPC complained that distribution of these vouchers breached the Quick Service Restaurant Initiative (QSRI) by advertising and marketing products to children which do not represent healthier dietary choices, and do not promote healthy diets or lifestyles.
The vouchers were for a free serving of French fries (small) with any menu purchase at specified McDonalds in the Shepparton area. They were handed out upon a child's admission to the SPC Ardmona KidsTown Adventure Playground just outside of Shepparton. The vouchers featured pictures of Ronald McDonald and fries, was called "Play money" and also promoted the playground.
The ASB agreed that the distribution of these vouchers breached the QSRI as they constituted a marketing communication for a product which does not represent healthier dietary choices.
Read the ASB's decision.